Message in a Bottle

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3 reasons to hire Media Relations services

Publicado em: 08.04.2019
Quiosque com revistas

In an increasingly digital world, does it still make sense to hire a Media Relations service for your business? We answer this question in 3 points.

The Media Relations department connects its clients to the most diverse means of communication, in order to reach their target audience through a certified and assertive speech.

For many years, the advisor’s main strategy was to send press releases, press releases or photos with information about his clients.

Blogs, social networks and digital influencers play a key role in today’s communication, and today it is possible to promote multiplatform campaigns in order to achieve the desired results.

Learn how Message in a Bottle works with Digital Influencers. CLICK HERE!

At a time when most companies have very comprehensive websites, and use blogs and social networks as platforms for communication and to convey the information they want, it is important not to forget that this digital environment enhances the communication of these same companies, which now have at their disposal multiple channels and new ways to interact with their target audience.

But then why is it still so important to use a Media Relations service?

There are many reasons, but here at Message in a Bottle we highlight the three that we think are most important:

  1. Credibility. Using serious and credible communication channels is important for those who pass on a message;
  2. Press advisors maintain a prior and very close relationship with the media. That is, they end up having an easier time transmitting the information from the point of view that the company wants and reach a larger number of people, since the media have a great reach in terms of audience;
  3. Finally, working with a press secretary and having a relationship with the media will position you as an expert in the field or as an opinion leader.

 

Among the various services that Message in a Bottle offers, the most appropriate for this theme is the area of Media Relations.

We help any company to get closer to its target audience, optimizing the relationship between them.

Deste lado, a nossa missão é ajudá-lo em todas as áreas da Comunicação. Estamos apenas à distância de uma mensagem ou e-mail😊

On this side, our mission is to help you in all areas of Communication. We are just a message or e-mail away! 😊