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The latest news in the world of marketing and communication

Creative process how to develop it and use it to improve content creation in your company’s digital marketing

In a world where (almost) everything has already been done, we are increasingly trying to make our brand stand out on social networks for its originality, so that in this way we can reach more users, achieve more likes, reaches and interactions. But how can a brand or company be original enough to stand […]
Everything you need to know to work with travel influencers.

For communication consultancies who work in the travel industry, is extremely important to integrate a digital influencer plans into their communications. So, in between packing and unpacking your suitcase, let´s have a look at the strategy that certainly will contribute to the brand awareness. Most of the Message in a Bottle clients are aware of […]
How to create successful Reels for Instagram

Since reels arrived many users have grown their number of followers exponentially and have seen their work overvalued by this new Instagram tool. What are reels? They are nothing more than short, vertical videos that are 15 or 30 seconds long. It’s a perfect format for this social network where more and more people […]
The importance of international networks of communication agencies

The market of services – and communication is no exception – has indicated a growing trend towards specialization. Clients are looking for companies that can serve them in the best way within the specificity of their own field. And given the reality of increasingly globalized and diversified markets, several services have specialized in the areas […]
This year, Christmas has more music!

This year, Message in a Bottle decided to make a different Christmas card. We challenged Bemquerê to create lyrics and music that would be a Message in a Bottle, a message of love and hope. Voices: Lele Martino and Diogo Fráguas Lyrics: Message in a bottle Each step you take Is a new […]
O papel das agências de comunicação no aconselhamento estratégico e na divulgação dos eventos culturais autárquicos

Sorry, this entry is only available in European Portuguese. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Com o retomar dos eventos culturais presenciais torna-se fundamental que se realize uma promoção estruturada dos mesmos, de forma a gerar […]
The latest Instagram updates from Mark Zuckerberg

The digital marketing and social media component is constantly updating, particularly Instagram, as it seeks to provide its users with a more personalized experience, so that they create more content and are more and more interactive. Instagram’s new stickers promise a lot of excitement The latest update that is already in force are the […]
Gastronomic communication: not only food feeds a restaurant

Today, in the restaurant world, changes happen faster and solutions to challenges become ineffective very quickly. Competitiveness increases day by day and customers are more and more demanding: not only in what they consume on a gastronomic level, but also in terms of communication. In a feed populated by nigiris that carry the aroma of […]
Tear down this paywall? An opportunity for the Media Relations

Paywalls were the response of several media organizations to a crisis foretold. The funding model based largely on advertising was reviewed and several newspapers opted to protect their articles with digital subscription systems. The impact of these decisions has extended not only to readers, but also to communication agencies and press office professionals, whose work […]
Social Listening: The importance of listening online to what people are saying about your brand

You know that inelegant habit of listening to the conversation of the couple at the next table, or reading other people’s comments on any and all subjects on Social Media? Stop calling it bad habits. That’s Social Listening and you should do it more often. Especially if you have a business, or a brand. Be […]
The importance of a good briefing

Our lives would be much simpler if we reduced our communication problems. Knowing how to verbally express what we need, what bothers us, what our limits are, is crucial in any relationship, be it a working, emotional or temporary one. Among hundreds of communication tools, the briefing emerges as a key piece in the communication […]
Digital Influencers? In Mib You Trust!

In our parents’ time Vasco Granja and Engineer Sousa Veloso would certainly have been excellent influencers in their respective areas of expertise: Czech cartoons and Agricultural Engineering. Without a doubt, they fulfilled more than the minimum attributes that today characterize digital influencers: they were a reference for their followers, an indisputable authority on the subject, […]
The importance of Storytelling in Social Media

Where is your smartphone right now? In your pocket? On the table in front of you? In your hands, because you are using it to read this post? Chances are it is within your reach. If you visit any public place, a large proportion of people, regardless of their age, are looking at a smartphone, […]
Learn about the importance of the Press Office for the communication of the hotel sector

If you think that a digital presence on websites and social networks is enough, read this article and learn about one of the best allies of communication in the hospitality industry: press relations. Data from Google Trips reveals that today more than 80% of travelers worldwide use online platforms to plan a trip and […]

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The Power of Inbound Marketing in the Hotel Industry

Before we explain what Inbound Marketing is… have you ever stopped to think about the power your digital channels have and the impact they can have on your company’s bottom line? Many businesses have been standing out during this year because, at a certain point, they understood that in order to differentiate and stand […]
Digital Nomad

What is a Digital Nomad? Known as “children of technology,” digital nomads, as the name implies, are people who take advantage of technology to work remotely without having the need to grow roots in one place, and to do so, they do not rely on a fixed base for this. However, they’re very dependent […]
5 PR and Media Relations Trends for 2021

2020 was a challenging year, a year of hardship and obligation. But it was, above all, a year that forced us to stop. To stop to take stock and to take something positive out of a situation as devastating as a global pandemic. Crisis are the times when, in a climate of tension and […]
Instagram Feed: Organize yours in 5 steps

It is increasingly important these days to have a regular presence on social media, whether it is on a personal, corporate, or business level. In addition to connecting us with a wide panoply of services and people, Instagram is also a great search tool for restaurants, brands and even hotels. So it is an […]
What brands should focus on in 2021 (social media)

Video Video is clearly one of the big trends, and it looks like it’s here to stay! Especially short videos. By the year 2020 this media will become the second most interacted with type of content on social networks. A Cisco study indicates that by 2022 approximately 80% of the content we will see on […]
10 social media trends for 2021

10 social media trends for 2021 2020 was not what we expected of it. It has been a roller coaster for everyone, but especially for marketers who have had to adapt all the work of a year to a new reality: Covid-19. The big social media companies have launched new tools, brands had to adapt […]
Portugal, a reference LGBTI-friendly tourist destination

When it comes to choosing your next vacation destination there are a number of criteria related to what we value most that influence this decision making. Now, for heterosexuals, one of these criteria is rarely the ability to express themselves freely and safely, a right they take for granted. For the LGBTI community, however, it […]

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