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The latest news in the world of marketing and communication

Tear down this paywall? An opportunity for the Media Relations

Paywalls were the response of several media organizations to a crisis foretold. The funding model based largely on advertising was reviewed and several newspapers opted to protect their articles with digital subscription systems. The impact of these decisions has extended not only to readers, but also to communication agencies and press office professionals, whose work […]
Social Listening: The importance of listening online to what people are saying about your brand

You know that inelegant habit of listening to the conversation of the couple at the next table, or reading other people’s comments on any and all subjects on Social Media? Stop calling it bad habits. That’s Social Listening and you should do it more often. Especially if you have a business, or a brand. Be […]
The importance of a good briefing

Our lives would be much simpler if we reduced our communication problems. Knowing how to verbally express what we need, what bothers us, what our limits are, is crucial in any relationship, be it a working, emotional or temporary one. Among hundreds of communication tools, the briefing emerges as a key piece in the communication […]
Digital Influencers? In Mib You Trust!

In our parents’ time Vasco Granja and Engineer Sousa Veloso would certainly have been excellent influencers in their respective areas of expertise: Czech cartoons and Agricultural Engineering. Without a doubt, they fulfilled more than the minimum attributes that today characterize digital influencers: they were a reference for their followers, an indisputable authority on the subject, […]
The importance of Storytelling in Social Media

Where is your smartphone right now? In your pocket? On the table in front of you? In your hands, because you are using it to read this post? Chances are it is within your reach. If you visit any public place, a large proportion of people, regardless of their age, are looking at a smartphone, […]
Learn about the importance of the Press Office for the communication of the hotel sector

If you think that a digital presence on websites and social networks is enough, read this article and learn about one of the best allies of communication in the hospitality industry: press relations. Data from Google Trips reveals that today more than 80% of travelers worldwide use online platforms to plan a trip and […]

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The Power of Inbound Marketing in the Hotel Industry

Before we explain what Inbound Marketing is… have you ever stopped to think about the power your digital channels have and the impact they can have on your company’s bottom line? Many businesses have been standing out during this year because, at a certain point, they understood that in order to differentiate and stand […]
Digital Nomad

What is a Digital Nomad? Known as “children of technology,” digital nomads, as the name implies, are people who take advantage of technology to work remotely without having the need to grow roots in one place, and to do so, they do not rely on a fixed base for this. However, they’re very dependent […]
5 PR and Media Relations Trends for 2021

2020 was a challenging year, a year of hardship and obligation. But it was, above all, a year that forced us to stop. To stop to take stock and to take something positive out of a situation as devastating as a global pandemic. Crisis are the times when, in a climate of tension and […]
Instagram Feed: Organize yours in 5 steps

It is increasingly important these days to have a regular presence on social media, whether it is on a personal, corporate, or business level. In addition to connecting us with a wide panoply of services and people, Instagram is also a great search tool for restaurants, brands and even hotels. So it is an […]
What brands should focus on in 2021 (social media)

Video Video is clearly one of the big trends, and it looks like it’s here to stay! Especially short videos. By the year 2020 this media will become the second most interacted with type of content on social networks. A Cisco study indicates that by 2022 approximately 80% of the content we will see on […]
10 social media trends for 2021

10 social media trends for 2021 2020 was not what we expected of it. It has been a roller coaster for everyone, but especially for marketers who have had to adapt all the work of a year to a new reality: Covid-19. The big social media companies have launched new tools, brands had to adapt […]
Portugal, a reference LGBTI-friendly tourist destination

When it comes to choosing your next vacation destination there are a number of criteria related to what we value most that influence this decision making. Now, for heterosexuals, one of these criteria is rarely the ability to express themselves freely and safely, a right they take for granted. For the LGBTI community, however, it […]
Viajar durante a pandemia: os novos comportamentos

Sorry, this entry is only available in European Portuguese. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. O novo normal determinou um novo padrão quotidiano, seja ele em trabalho ou lazer. Todas as esferas da nossa vida seguem […]

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Comunicar vinhos e Enoturismo

Sorry, this entry is only available in European Portuguese. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. O universo do vinho está intimamente relacionado com a identidade e o património cultural de um país. Considerado um símbolo de […]

enoturismo experiencia gastronomia lifestyle sector dos vinhos
A fotografia na comunicação das marcas nas redes sociais

Sorry, this entry is only available in European Portuguese. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Hoje celebra-se o Dia Mundial da Fotografia e a verdade é que investir na imagem nunca fez tanto sentido! É importante […]

content marketing criação de conteúdos fotografia identidade visual marketing digital
Message in a Bottle lança visitas virtuais 360º

Sorry, this entry is only available in European Portuguese. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. A Message in a Bottle tem um novo serviço a pensar no seu negócio. As visitas virtuais são as mais imersivas […]

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SIM Turismo, a solução integrada de marketing para o turismo

Sorry, this entry is only available in European Portuguese. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. A Message in a Bottle, lançou esta semana no mercado a SIM Turismo, uma nova ferramenta para ajudar as vendas dos restaurantes, […]

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Como tirar boas fotografias com um simples telemóvel

Sorry, this entry is only available in European Portuguese. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Como tirar boas fotografias com um simples telemóvel Hoje em dia o telemóvel é quase uma extensão de nós próprios, […]

Fotografia com telemóvel redes sociais
Meeting Industry. Fim ou um novo começo?

Sorry, this entry is only available in European Portuguese. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Meeting Industry. Fim ou um novo começo? A Message in a Bottle, agência de comunicação especializada em Turismo e Lifestyle, irá organizar […]

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Tourism Talks by MIB discute o future da distribuição turística

Sorry, this entry is only available in European Portuguese. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Tourism Talks by MIB discute o future da distribuição turística A Message in a Bottle, agência de comunicação especializada em Turismo […]

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