Message in a Bottle


Instagram Feed: Organize yours in 5 steps

Publicado em: 29.01.2021


It is increasingly important these days to have a regular presence on social media, whether it is on a personal, corporate, or business level. In addition to connecting us with a wide panoply of services and people, Instagram is also a great search tool for restaurants, brands and even hotels. So it is an asset to be able to make it a springboard to boost our services and create a good first impression to those who may become future customers (followers).

Depending on your brand’s target, you need to understand that on Social Networks we should create diverse and interspersed content, such as: tips, motivational phrases, recipes, tutorials, and of course, talk about your product and/or the service you sell.

And to help you we have separated some points to be taken into consideration as the subject and organization of the Instagram feed:

1. choose a color palette:

This choice will create a relationship between the photos, the feed, and the people who will identify themselves based on the color organization.

These base tones will define the personality of our page. Here we will also define another aspect to take into account when creating content (photography), because we already know what our base tone will be (we almost always choose white as the main tone).

How can you create this color relationship?

There are several Apps where we can always edit in the same way, thus allowing us to have our base tones always present, we have separated three of them: Lightroom, VSCO and Snapseed;

The same filter will allow you to keep the harmony between the photos, even when a filter works less well on one of the photos, because each one has a different light, exposure and contrast, but as it will be part of the album (mosaic) and will contribute to the success of the page.


2. Create harmony between the photos

In this topic you have to pay attention to when and how you are going to publish. To maintain a good harmony between the images, they must be different, but at the same time “talk” to each other in order to tell a story that makes the “customer” curious about your “continuation” and become a member of your community.

There is also an easy tip to create this kind of “conversation” for example:

Take pictures of a space (plate, project, establishment) from 3 different angles. Remember that the images should tell the story.

– “Family lunch in Alentejo”

3. Create a photo mosaic

There are several apps that can help us create a story, harmony, or conversation between images. UNUMPreview and Planoly are some of those apps.


In these apps it’s easy to combine the images because we will have a general idea of our “feed”. We’ll have the perception of people who will see it and thus be able to see the impact it has for others. Our social network will be the “showcase” of our company, it will present the professional aspect and the care we take in our projects.

4. Frequency

It’s important to value quality and not just quantity in your posts on Instagram. It is not necessary to make 3 irrelevant posts in one day if you can make 1 relevant post instead.

This would be ideal: 1 per day or 3 per week always spaced apart. This way you will get an idea about which content generates more reach and which is more relevant to post. This way, by varying the topics, you will also know the best times and days to post more relevant topics that you want to have more reach in the community, and thus keep your account active.

5. Copy

Also the caption of the photo should be thought out strategically in order to add content to the image you posted, help create a relationship with the follower or even so that you can have “call to action”.

Planning an Instagram feed is extremely important to clearly show what you do, create or sell and thus optimize time to build valuable content for your audience.


Are you already feeling more motivated to improve your Instagram? Share this post!


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