Message in a Bottle

Action: We were hired to develop the awareness strategy of Dino Parque da Lourinhã.

We outlined a communication plan that was based on promoting the park in several phases up to the inauguration date on February 8, 2018. There were several moments that involved national and local media outlets, namely the arrival of the first models in the park, the team, the official inauguration and the partnerships made.

The excellent performance of the project culminated with the awarding of a prize in the Media Relations category in the last edition of the “Meios & Publicidade” Communication Awards.

Results: During the inaugural period, the theme park’s media exposure was an absolute success. After this phase the awareness remained extremely high with an average of 80 news stories per month.