Action: The Lourinhã City Hall has a set of cultural events and initiatives from the Lourinhã Museum, and asked us to define a consistent and differentiating communication strategy.
We have communicated these events with the main national, regional and digital media influencers associated with the areas of culture and gastronomy.
Through the promotion of the “Quinzena Gastronómica do Polvo”, “Quinzena Gastronómica da Aguardente DOC Lourinhã”, “Recriação Histórica da Batalha do Vimeiro & Mercado Oitocentista”, “Museu da Lourinhã” and “Oeste Retro Games Festival”, we have been able to promote the traditions, cultural values and dynamism of this municipality on the western region of Portugal.
Results: The events of the Lourinhã Municipality have been a subject of interest for the media, being present in television programs of great audience, national and regional news and press.