Communicating effectively happens, in most cases, through cross-actions. Brand Activation is related to several techniques, especially Strategic Marketing, Guerrilla Marketing and Direct Marketing. As such, the surprise effect on the target audience, the message being conveyed, and its relevance are factors of success of our actions.
This tool can be aided with by actions such as promotional events, sale campaigns and advertising. From a street artists painting car in real time, to the distribution of smiles on paper inviting people to a fair, at Message in a Bottle imagination knows no boundaries.