{"id":16878,"date":"2017-11-03T15:00:25","date_gmt":"2017-11-03T15:00:25","guid":{"rendered":"https:\/\/www.messageinabottle.pt\/?p=16878"},"modified":"2019-07-05T12:38:54","modified_gmt":"2019-07-05T11:38:54","slug":"storytelling-as-nossas-historias","status":"publish","type":"post","link":"https:\/\/messageinabottle.pt\/en\/storytelling\/storytelling-as-nossas-historias\/","title":{"rendered":"Storytelling: as nossas hist\u00f3rias"},"content":{"rendered":"<p><\/p>\n<h2>A import\u00e2ncia do <em>storytelling<\/em> para as marcas est\u00e1 a aumentar cada vez mais. Mas porqu\u00ea?<\/h2>\n<p>O <em>storytelling<\/em> cria uma <strong>\u201cponte emocional\u201d<\/strong> entre o p\u00fablico e marca, \u00e9 a capacidade de criar uma narrativa emocionante merecedora de aten\u00e7\u00e3o.<\/p>\n<p>Cada vez mais empresas t\u00eam incorporado o <em>storytelling<\/em> nas suas estrat\u00e9gias de marketing. Esta tend\u00eancia tende a crescer nos pr\u00f3ximos anos, sendo uma ferramenta muito importante para aproximar a marca do seu p\u00fablico, para chegar aos grupos de interesse.<\/p>\n<p>Atualmente, as empresas deparam-se com v\u00e1rios desafios. Um deles \u00e9 a necessidade crescente de criar conte\u00fados personalizados para um p\u00fablico que tem interesses diversificados. Cada pessoa dedica o seu tempo a conte\u00fados com os quais se identifica, da\u00ed a import\u00e2ncia de contar hist\u00f3rias.<\/p>\n<p>Por c\u00e1 na Message, j\u00e1 somos contadores de hist\u00f3rias h\u00e1 muito tempo. Que tal um exemplo?<\/p>\n<p>Aqui contam-se muitas hist\u00f3rias. Uma delas, que aconteceu em outubro, foi a celebra\u00e7\u00e3o do anivers\u00e1rio de dois membros da equipa Message in a Bottle! Com 23 anos s\u00e3o as mais novas c\u00e1 de casa. At\u00e9 os nomes rimam e muitas vezes confundem: a Sara e a Lara. E at\u00e9 tiveram direito a bolo e a uma coroa. Foi um momento bem passado em equipa e s\u00e3o momentos como estes que nutrem as rela\u00e7\u00f5es. Afinal n\u00e3o somos apenas consultores de comunica\u00e7\u00e3o, especialistas digitais, designers, financeiros e CEO\u2019s. Somos pessoas com personalidades vincadas que trabalham juntas todo o dia, todos os dias e, momentos como estes, s\u00e3o muito importantes.<\/p>\n<p>E por a\u00ed? Tamb\u00e9m conta muitas hist\u00f3rias?<\/p>\n<p>At\u00e9 ao pr\u00f3ximo post!<\/p>\n<p><strong>Lara Louren\u00e7o<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>A import\u00e2ncia do storytelling para as marcas est\u00e1 a aumentar cada vez mais. Mas porqu\u00ea? O storytelling cria uma \u201cponte emocional\u201d entre o p\u00fablico e marca, \u00e9 a capacidade de criar uma narrativa emocionante merecedora de aten\u00e7\u00e3o. Cada vez mais empresas t\u00eam incorporado o storytelling nas suas estrat\u00e9gias de marketing. Esta tend\u00eancia tende a crescer [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":17000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85,209,47,207],"tags":[30,14,49,50],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Storytelling: as nossas hist\u00f3rias - Message In a Bottle<\/title>\n<meta name=\"description\" content=\"O storytelling cria uma \u201cponte emocional\u201d entre o p\u00fablico e marca, \u00e9 a capacidade de criar uma narrativa emocionante merecedora de aten\u00e7\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytelling: as nossas hist\u00f3rias - Message In a Bottle\" \/>\n<meta property=\"og:description\" content=\"O storytelling cria uma \u201cponte emocional\u201d entre o p\u00fablico e marca, \u00e9 a capacidade de criar uma narrativa emocionante merecedora de aten\u00e7\u00e3o.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/\" \/>\n<meta property=\"og:site_name\" content=\"Message In a Bottle\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/messageinbottle\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-03T15:00:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-05T11:38:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2017\/11\/stephanie-mccabe-65991-e1509721190355.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MIB\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MibLx\" \/>\n<meta name=\"twitter:site\" content=\"@MibLx\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MIB\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/\"},\"author\":{\"name\":\"MIB\",\"@id\":\"https:\/\/messageinabottle.pt\/#\/schema\/person\/fcc9c49ae8588ac0e400d132a5191cde\"},\"headline\":\"Storytelling: as nossas hist\u00f3rias\",\"datePublished\":\"2017-11-03T15:00:25+00:00\",\"dateModified\":\"2019-07-05T11:38:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/\"},\"wordCount\":546,\"publisher\":{\"@id\":\"https:\/\/messageinabottle.pt\/#organization\"},\"image\":{\"@id\":\"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2017\/11\/stephanie-mccabe-65991-e1509721190355.jpg\",\"keywords\":[\"message in a bottle\",\"social media\",\"storytelling\",\"strategy\"],\"articleSection\":[\"Content Marketing\",\"Conte\u00fados\",\"Redes Sociais\",\"Storytelling\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/\",\"url\":\"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/\",\"name\":\"Storytelling: as nossas hist\u00f3rias - Message In a Bottle\",\"isPartOf\":{\"@id\":\"https:\/\/messageinabottle.pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2017\/11\/stephanie-mccabe-65991-e1509721190355.jpg\",\"datePublished\":\"2017-11-03T15:00:25+00:00\",\"dateModified\":\"2019-07-05T11:38:54+00:00\",\"description\":\"O storytelling cria uma \u201cponte emocional\u201d entre o p\u00fablico e marca, \u00e9 a capacidade de criar uma narrativa emocionante merecedora de aten\u00e7\u00e3o.\",\"breadcrumb\":{\"@id\":\"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/#primaryimage\",\"url\":\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2017\/11\/stephanie-mccabe-65991-e1509721190355.jpg\",\"contentUrl\":\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2017\/11\/stephanie-mccabe-65991-e1509721190355.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/messageinabottle.pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Storytelling: as nossas hist\u00f3rias\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/messageinabottle.pt\/#website\",\"url\":\"https:\/\/messageinabottle.pt\/\",\"name\":\"Message In a Bottle\",\"description\":\"Ag\u00eancia de Comunica\u00e7\u00e3o e Marketing\",\"publisher\":{\"@id\":\"https:\/\/messageinabottle.pt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/messageinabottle.pt\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/messageinabottle.pt\/#organization\",\"name\":\"Message in a Bottle | Ag\u00eancia de Comunica\u00e7\u00e3o e Marketing\",\"url\":\"https:\/\/messageinabottle.pt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/messageinabottle.pt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/06\/mib-logo.png\",\"contentUrl\":\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/06\/mib-logo.png\",\"width\":1721,\"height\":676,\"caption\":\"Message in a Bottle | Ag\u00eancia de Comunica\u00e7\u00e3o e Marketing\"},\"image\":{\"@id\":\"https:\/\/messageinabottle.pt\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/messageinbottle\",\"https:\/\/x.com\/MibLx\",\"https:\/\/www.instagram.com\/messageinabottle_agency\/\",\"https:\/\/www.linkedin.com\/company\/miab---message-in-a-bottle\",\"https:\/\/www.pinterest.pt\/mibconsulting\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/messageinabottle.pt\/#\/schema\/person\/fcc9c49ae8588ac0e400d132a5191cde\",\"name\":\"MIB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Storytelling: as nossas hist\u00f3rias - Message In a Bottle","description":"O storytelling cria uma \u201cponte emocional\u201d entre o p\u00fablico e marca, \u00e9 a capacidade de criar uma narrativa emocionante merecedora de aten\u00e7\u00e3o.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/","og_locale":"en_US","og_type":"article","og_title":"Storytelling: as nossas hist\u00f3rias - Message In a Bottle","og_description":"O storytelling cria uma \u201cponte emocional\u201d entre o p\u00fablico e marca, \u00e9 a capacidade de criar uma narrativa emocionante merecedora de aten\u00e7\u00e3o.","og_url":"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/","og_site_name":"Message In a Bottle","article_publisher":"https:\/\/www.facebook.com\/messageinbottle","article_published_time":"2017-11-03T15:00:25+00:00","article_modified_time":"2019-07-05T11:38:54+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2017\/11\/stephanie-mccabe-65991-e1509721190355.jpg","type":"image\/jpeg"}],"author":"MIB","twitter_card":"summary_large_image","twitter_creator":"@MibLx","twitter_site":"@MibLx","twitter_misc":{"Written by":"MIB","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/#article","isPartOf":{"@id":"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/"},"author":{"name":"MIB","@id":"https:\/\/messageinabottle.pt\/#\/schema\/person\/fcc9c49ae8588ac0e400d132a5191cde"},"headline":"Storytelling: as nossas hist\u00f3rias","datePublished":"2017-11-03T15:00:25+00:00","dateModified":"2019-07-05T11:38:54+00:00","mainEntityOfPage":{"@id":"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/"},"wordCount":546,"publisher":{"@id":"https:\/\/messageinabottle.pt\/#organization"},"image":{"@id":"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/#primaryimage"},"thumbnailUrl":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2017\/11\/stephanie-mccabe-65991-e1509721190355.jpg","keywords":["message in a bottle","social media","storytelling","strategy"],"articleSection":["Content Marketing","Conte\u00fados","Redes Sociais","Storytelling"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/","url":"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/","name":"Storytelling: as nossas hist\u00f3rias - Message In a Bottle","isPartOf":{"@id":"https:\/\/messageinabottle.pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/#primaryimage"},"image":{"@id":"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/#primaryimage"},"thumbnailUrl":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2017\/11\/stephanie-mccabe-65991-e1509721190355.jpg","datePublished":"2017-11-03T15:00:25+00:00","dateModified":"2019-07-05T11:38:54+00:00","description":"O storytelling cria uma \u201cponte emocional\u201d entre o p\u00fablico e marca, \u00e9 a capacidade de criar uma narrativa emocionante merecedora de aten\u00e7\u00e3o.","breadcrumb":{"@id":"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/#primaryimage","url":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2017\/11\/stephanie-mccabe-65991-e1509721190355.jpg","contentUrl":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2017\/11\/stephanie-mccabe-65991-e1509721190355.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/messageinabottle.pt\/storytelling\/storytelling-as-nossas-historias\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/messageinabottle.pt\/"},{"@type":"ListItem","position":2,"name":"Storytelling: as nossas hist\u00f3rias"}]},{"@type":"WebSite","@id":"https:\/\/messageinabottle.pt\/#website","url":"https:\/\/messageinabottle.pt\/","name":"Message In a Bottle","description":"Ag\u00eancia de Comunica\u00e7\u00e3o e Marketing","publisher":{"@id":"https:\/\/messageinabottle.pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/messageinabottle.pt\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/messageinabottle.pt\/#organization","name":"Message in a Bottle | Ag\u00eancia de Comunica\u00e7\u00e3o e Marketing","url":"https:\/\/messageinabottle.pt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/messageinabottle.pt\/#\/schema\/logo\/image\/","url":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/06\/mib-logo.png","contentUrl":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/06\/mib-logo.png","width":1721,"height":676,"caption":"Message in a Bottle | Ag\u00eancia de Comunica\u00e7\u00e3o e Marketing"},"image":{"@id":"https:\/\/messageinabottle.pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/messageinbottle","https:\/\/x.com\/MibLx","https:\/\/www.instagram.com\/messageinabottle_agency\/","https:\/\/www.linkedin.com\/company\/miab---message-in-a-bottle","https:\/\/www.pinterest.pt\/mibconsulting\/"]},{"@type":"Person","@id":"https:\/\/messageinabottle.pt\/#\/schema\/person\/fcc9c49ae8588ac0e400d132a5191cde","name":"MIB"}]}},"_links":{"self":[{"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/posts\/16878"}],"collection":[{"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/comments?post=16878"}],"version-history":[{"count":2,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/posts\/16878\/revisions"}],"predecessor-version":[{"id":19164,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/posts\/16878\/revisions\/19164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/media\/17000"}],"wp:attachment":[{"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/media?parent=16878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/categories?post=16878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/tags?post=16878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}