{"id":17466,"date":"2018-02-07T13:43:41","date_gmt":"2018-02-07T13:43:41","guid":{"rendered":"https:\/\/www.messageinabottle.pt\/?p=17466"},"modified":"2019-07-05T12:01:00","modified_gmt":"2019-07-05T11:01:00","slug":"otimizar-os-metadados-um-website","status":"publish","type":"post","link":"https:\/\/messageinabottle.pt\/en\/seo\/otimizar-os-metadados-um-website\/","title":{"rendered":"Como otimizar os metadados de um website"},"content":{"rendered":"<p><\/p>\n<h2>Neste artigo vais ficar a saber como deves otimizar os metadados em todas e cada uma das p\u00e1ginas do teu site.<\/h2>\n<p>Um dos maiores erros cometidos na aplica\u00e7\u00e3o de estrat\u00e9gias de <a href=\"https:\/\/www.messageinabottle.pt\/servicos\/seo\/\" target=\"_blank\" rel=\"noopener\">SEO (Search Engine Optimization)<\/a> \u00e9 a n\u00e3o otimiza\u00e7\u00e3o dos metadados.<\/p>\n<p>At\u00e9 podes ter uma excelente estrat\u00e9gia de SEO, com <a href=\"https:\/\/www.messageinabottle.pt\/blog\/o-conteudo-e-rei\/\" target=\"_blank\" rel=\"noopener\">publica\u00e7\u00f5es no blog que contenham informa\u00e7\u00f5es muito interessantes<\/a>, possuires um bom tr\u00e1fego de entrada proveniente de v\u00e1rias fontes, canais de links e sites, etc, mas ser\u00e1 isso o suficiente? Estar\u00e1s a aumentar as convers\u00f5es? Estar\u00e1s a <a href=\"https:\/\/www.messageinabottle.pt\/seo\/o-que-e-seo\/\" target=\"_blank\" rel=\"noopener\">maximizar o teu ranking nos motores de busca principais<\/a>? Provavelmente n\u00e3o!<\/p>\n<h3>O que s\u00e3o metadados?<\/h3>\n<ul>\n<li>Eles rotulam sobre do que se &#8220;fala&#8221; numa p\u00e1gina;<\/li>\n<li>S\u00e3o os t\u00edtulos das p\u00e1ginas;<\/li>\n<li>S\u00e3o a breve descri\u00e7\u00e3o de uma p\u00e1gina;<\/li>\n<li>S\u00e3o as principais palavras-chave (para o <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Bing\" target=\"_blank\" rel=\"noopener\">Bing<\/a> e para outros motores de busca menos conhecidos).<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17472\" src=\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2018\/02\/seo-metadata.png\" alt=\"O que s\u00e3o metadados?\" width=\"939\" height=\"587\" srcset=\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2018\/02\/seo-metadata.png 939w, https:\/\/messageinabottle.pt\/wp-content\/uploads\/2018\/02\/seo-metadata-783x489.png 783w, https:\/\/messageinabottle.pt\/wp-content\/uploads\/2018\/02\/seo-metadata-768x480.png 768w\" sizes=\"(max-width: 939px) 100vw, 939px\" \/><\/p>\n<p>Quando otimizas os teus metadados n\u00e3o est\u00e1s apenas a &#8220;informar&#8221; o Google sobre o teu website\/p\u00e1ginas. Est\u00e1s tamb\u00e9m a informar potenciais clientes ou visitantes sobre do que ele trata. Quando as pessoas fazem pesquisas nos motores de busca, \u00e9 normal que cliquem nos links que forem mais &#8220;atrativos&#8221; para elas. Esta \u00e9 uma das etapas de SEO mais fundamentais, e que todas as empresas deveriam adotar como regra fundamental. Em qual destes links farias um clique?<\/p>\n<h3><img decoding=\"async\" class=\"alignnone size-full wp-image-17468\" src=\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2018\/02\/Which-would-you-click-on.png\" alt=\"Em qual dos links clicarias?\" width=\"937\" height=\"375\" srcset=\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2018\/02\/Which-would-you-click-on.png 937w, https:\/\/messageinabottle.pt\/wp-content\/uploads\/2018\/02\/Which-would-you-click-on-783x313.png 783w, https:\/\/messageinabottle.pt\/wp-content\/uploads\/2018\/02\/Which-would-you-click-on-768x307.png 768w\" sizes=\"(max-width: 937px) 100vw, 937px\" \/><\/h3>\n<h3>Palavras-chave em metadados e regras b\u00e1sicas<\/h3>\n<p>Lembra-te desta regra b\u00e1sica: as pessoas v\u00e3o clicar apenas no que procuram. V\u00e3o clicar nas palavras que apenas sejam relativas \u00e0s suas pesquisas. Por isso, certifica-te de que as tuas palavras-chave principais s\u00e3o relativas \u00e0 p\u00e1gina, aparecem no t\u00edtulo e nas respetivas descri\u00e7\u00f5es. E como \u00e9 que isso se faz?<\/p>\n<ul>\n<li>Ao escreveres os metadados, verifica se a palavra-chave est\u00e1 no in\u00edcio do t\u00edtulo. Verifica ainda se o t\u00edtulo n\u00e3o fica cortado porque normalmente s\u00e3o permitidos apenas 67 caracteres. Certifica-te de que os t\u00edtulos chamam a aten\u00e7\u00e3o de quem faz a pesquisa.<\/li>\n<li>Ao escreveres uma descri\u00e7\u00e3o, pensa na melhor forma de chamares a aten\u00e7\u00e3o de quem faz as pesquisas. Este \u00e9 o &#8220;momento decisivo&#8221; para quem gere um website. Certifica-te de que a descri\u00e7\u00e3o \u00e9 relevante para a palavra-chave da p\u00e1gina principal e que o texto n\u00e3o \u00e9 interrompido com as famosas (&#8230;). As meta descri\u00e7\u00f5es permitem at\u00e9 155 caracteres.<\/li>\n<\/ul>\n<h3>Como inserir os metadados<\/h3>\n<p>Todas as ferramentas do CMS e do Site Builder permitem uma excelente otimiza\u00e7\u00e3o. Plataformas como o WordPress, o Wix, o Magento ou o Shopify possuem m\u00f3dulos padr\u00e3o ou permitem a instala\u00e7\u00e3o de plugins que te podem ajudar a obter um bom SEO.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17476\" src=\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2018\/02\/seo-How-to-Insert-Meta-Data.png\" alt=\"Como inserir metadados\" width=\"745\" height=\"506\" \/><br \/>\nSe estiveres a usar o WordPress, sugerimos a instala\u00e7\u00e3o do <a href=\"https:\/\/yoast.com\/\" target=\"_blank\" rel=\"noopener\">Yoast<\/a>.\u00a0\u00c9 um \u00f3timo plugin, \u00e9 gratuito e vai ajudar-te a otimizar as tuas metatags.<\/p>\n<h3>As URLs s\u00e3o um extra<\/h3>\n<p>Embora n\u00e3o seja oficialmente um componente de metadados, ser\u00e1 muito s\u00e1bio adicionares a tua palavra-chave principal dentro do URL (slug). Por exemplo, se a tua p\u00e1gina estiver focada em &#8220;bicicletas vermelhas&#8221;, constr\u00f3i o teu URL adicionando esses termos: <strong>www.omeudom\u00ednio.com\/blog\/bicicletasvermelhas<\/strong><\/p>\n<h3>Conclus\u00e3o<\/h3>\n<p>Com estas informa\u00e7\u00f5es est\u00e1s pronto para otimizar os metadados para cada p\u00e1gina do teu website. Com esta estrat\u00e9gia n\u00e3o estar\u00e1s s\u00f3 a &#8220;informar&#8221; o Google Bots do que trata a tua p\u00e1gina, como tamb\u00e9m obt\u00e9ns mais tr\u00e1fego de qualidade em teu website.<\/p>\n<p>A otimiza\u00e7\u00e3o dos metadados n\u00e3o te levar\u00e3o de imediato para a primeira posi\u00e7\u00e3o no Google, mas a verdade \u00e9 que podem ajudar. O SEO cobre muitas \u00e1reas e este t\u00f3pico \u00e9 apenas uma parte de todo o puzzle. Escolher as palavras-chave corretas ser\u00e1 o tema de um dos pr\u00f3ximos artigos sobre SEO.<\/p>\n<p><strong>Por:<\/strong> Tristan Walker, <a href=\"https:\/\/www.messageinabottle.pt\/servicos\/seo\/\" target=\"_blank\" rel=\"noopener\">Especialista em SEO<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Neste artigo vais ficar a saber como deves otimizar os metadados em todas e cada uma das p\u00e1ginas do teu site. Um dos maiores erros cometidos na aplica\u00e7\u00e3o de estrat\u00e9gias de SEO (Search Engine Optimization) \u00e9 a n\u00e3o otimiza\u00e7\u00e3o dos metadados. At\u00e9 podes ter uma excelente estrat\u00e9gia de SEO, com publica\u00e7\u00f5es no blog que contenham [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":17482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60],"tags":[87,88,89,90,91,61,92,93],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como otimizar os metadados de um website - Message In a Bottle<\/title>\n<meta name=\"description\" content=\"Um dos maiores erros cometidos na aplica\u00e7\u00e3o de estrat\u00e9gias de SEO (Search Engine Optimization) \u00e9 a n\u00e3o otimiza\u00e7\u00e3o dos metadados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/messageinabottle.pt\/seo\/otimizar-os-metadados-um-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como otimizar os metadados de um website - Message In a Bottle\" \/>\n<meta property=\"og:description\" content=\"Um dos maiores erros cometidos na aplica\u00e7\u00e3o de estrat\u00e9gias de SEO (Search Engine Optimization) \u00e9 a n\u00e3o otimiza\u00e7\u00e3o dos metadados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/messageinabottle.pt\/seo\/otimizar-os-metadados-um-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Message In a Bottle\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/messageinbottle\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-07T13:43:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-05T11:01:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2018\/02\/Como-otimizar-os-metadados-de-um-website.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MIB\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MibLx\" \/>\n<meta name=\"twitter:site\" content=\"@MibLx\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MIB\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/messageinabottle.pt\/seo\/otimizar-os-metadados-um-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/messageinabottle.pt\/seo\/otimizar-os-metadados-um-website\/\"},\"author\":{\"name\":\"MIB\",\"@id\":\"https:\/\/messageinabottle.pt\/#\/schema\/person\/fcc9c49ae8588ac0e400d132a5191cde\"},\"headline\":\"Como otimizar os metadados de um website\",\"datePublished\":\"2018-02-07T13:43:41+00:00\",\"dateModified\":\"2019-07-05T11:01:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/messageinabottle.pt\/seo\/otimizar-os-metadados-um-website\/\"},\"wordCount\":1305,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/messageinabottle.pt\/#organization\"},\"image\":{\"@id\":\"https:\/\/messageinabottle.pt\/seo\/otimizar-os-metadados-um-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2018\/02\/Como-otimizar-os-metadados-de-um-website.jpg\",\"keywords\":[\"meta descrition\",\"meta tag\",\"metadados\",\"metadata\",\"optimization\",\"SEO\",\"website\",\"yoast\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/messageinabottle.pt\/seo\/otimizar-os-metadados-um-website\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/messageinabottle.pt\/seo\/otimizar-os-metadados-um-website\/\",\"url\":\"https:\/\/messageinabottle.pt\/seo\/otimizar-os-metadados-um-website\/\",\"name\":\"Como otimizar os metadados de um website - 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