{"id":17489,"date":"2018-02-15T14:29:04","date_gmt":"2018-02-15T14:29:04","guid":{"rendered":"https:\/\/www.messageinabottle.pt\/?p=17489"},"modified":"2019-07-05T11:54:31","modified_gmt":"2019-07-05T10:54:31","slug":"5-dicas-uteis-para-copywriters","status":"publish","type":"post","link":"https:\/\/messageinabottle.pt\/en\/conteudos\/5-dicas-uteis-para-copywriters\/","title":{"rendered":"5 dicas \u00fateis para copywriters"},"content":{"rendered":"

<\/p>\n

Hoje vamos abordar um tema importante para os profissionais de marketing digital, principalmente para quem desempenha fun\u00e7\u00f5es de copywriting. <\/span><\/h2>\n

Vou enumerar algumas dicas \u00fateis para quem come\u00e7ou h\u00e1 pouco tempo a trabalhar da \u00e1rea, ou at\u00e9 mesmo quem j\u00e1 tem mais experi\u00eancia. <\/span><\/p>\n

A verdade \u00e9 que neste tipo de profiss\u00f5es o conhecimento nunca \u00e9 demais. \u00c9 muito importante mantermo-nos atualizados sobre as novas tend\u00eancias, visto que o marketing digital, de uma forma geral, est\u00e1 em constante mudan\u00e7a e sujeito \u00e0s inova\u00e7\u00f5es tecnol\u00f3gicas (que s\u00e3o muitas).<\/span><\/p>\n

Em primeiro lugar, o que \u00e9 o copywriting? Pode ser definido como um estilo de escrita que \u00e9 otimizada para influir para determinado objetivo. Permite persuadir e influenciar a escolha dos consumidores, de uma formal geral, para desencadear uma a\u00e7\u00e3o.<\/span><\/p>\n

1. Cativa o p\u00fablico-alvo com a primeira frase<\/h3>\n

A primeira frase determina se o leitor vai continuar a ler, ou n\u00e3o. \u00c9 importante utilizar algumas buzzwords e esclarecer a quest\u00e3o que o leitor coloca \u201cQue contributo \u00e9 que t\u00eam para mim?\u201d<\/span><\/p>\n

2. Mant\u00e9m o teu copy limpo e conciso<\/h3>\n

Algo que me ajuda \u00e9 ler os meus copy\u2019s em voz alta e ter outra pessoa a l\u00ea-los, para verificar se compreendem a mensagem que quero transmitir e o C<\/span>all to Action \u00e9 eficaz<\/span>. <\/span><\/i>\u00c0<\/span>\u00a0medida que vais editando o teu copy \u00e9 importante cortar informa\u00e7\u00f5es desnecess\u00e1rias e consolidar as tuas ideias.<\/span><\/p>\n

3. Estabelece um objetivo<\/h3>\n

Primeiro responde \u00e0 pergunta: qual \u00e9 a a\u00e7\u00e3o que pretendes que o teu leitor execute? A resposta tem que ser clara. Se n\u00e3o for clara para ti, n\u00e3o ser\u00e1 para mais ningu\u00e9m.<\/span><\/p>\n

4. Conhece o teu p\u00fablico<\/h3>\n

Quanto mais conhecemos o nosso p\u00fablico, mais relevante o nosso copy ser\u00e1. Quais s\u00e3o os seus interesses? A sua idade? Que produtos costumam comprar? Relativamente a websites, o Google Analytics<\/a> \u00e9 uma \u00f3tima ferramenta para obter dados sobre o nosso p\u00fablico. <\/span><\/p>\n

5. Encontra uma proposta de valor \u00fanica<\/h3>\n

Basicamente \u00e9 encontrar algo que a nossa concorr\u00eancia n\u00e3o ofere\u00e7a, e utilizar isso para nos destacarmos no mercado. A proposta de valor deve ser forte o suficiente para atrair novos clientes.<\/span><\/p>\n

 <\/p>\n

E tu? Tens algumas sugest\u00f5es que utilizes nos teus copy\u2019s? <\/span><\/p>\n

At\u00e9 ao pr\u00f3ximo post!<\/span><\/p>\n

Por:<\/strong> Lara Louren\u00e7o, Social Media Consultant na Message in a Bottle<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Hoje vamos abordar um tema importante para os profissionais de marketing digital, principalmente para quem desempenha fun\u00e7\u00f5es de copywriting. Vou enumerar algumas dicas \u00fateis para quem come\u00e7ou h\u00e1 pouco tempo a trabalhar da \u00e1rea, ou at\u00e9 mesmo quem j\u00e1 tem mais experi\u00eancia. A verdade \u00e9 que neste tipo de profiss\u00f5es o conhecimento nunca \u00e9 demais. […]<\/p>\n","protected":false},"author":10,"featured_media":17863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85,209,47],"tags":[4,94,30,13,14],"acf":[],"yoast_head":"\n5 dicas \u00fateis para copywriters - Message In a Bottle<\/title>\n<meta name=\"description\" content=\"Hoje vamos abordar um tema importante para os profissionais de marketing digital, principalmente para quem desempenha fun\u00e7\u00f5es de copywriting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/messageinabottle.pt\/conteudos\/5-dicas-uteis-para-copywriters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 dicas \u00fateis para copywriters - Message In a Bottle\" \/>\n<meta property=\"og:description\" content=\"Hoje vamos abordar um tema importante para os profissionais de marketing digital, principalmente para quem desempenha fun\u00e7\u00f5es de copywriting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/messageinabottle.pt\/conteudos\/5-dicas-uteis-para-copywriters\/\" \/>\n<meta property=\"og:site_name\" content=\"Message In a Bottle\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/messageinbottle\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-15T14:29:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-05T10:54:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2018\/02\/5-dicas-u\u0301teis-para-copywriters.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MIB\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MibLx\" \/>\n<meta name=\"twitter:site\" content=\"@MibLx\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MIB\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/messageinabottle.pt\/conteudos\/5-dicas-uteis-para-copywriters\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/messageinabottle.pt\/conteudos\/5-dicas-uteis-para-copywriters\/\"},\"author\":{\"name\":\"MIB\",\"@id\":\"https:\/\/messageinabottle.pt\/#\/schema\/person\/fcc9c49ae8588ac0e400d132a5191cde\"},\"headline\":\"5 dicas \u00fateis para copywriters\",\"datePublished\":\"2018-02-15T14:29:04+00:00\",\"dateModified\":\"2019-07-05T10:54:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/messageinabottle.pt\/conteudos\/5-dicas-uteis-para-copywriters\/\"},\"wordCount\":750,\"publisher\":{\"@id\":\"https:\/\/messageinabottle.pt\/#organization\"},\"image\":{\"@id\":\"https:\/\/messageinabottle.pt\/conteudos\/5-dicas-uteis-para-copywriters\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2018\/02\/5-dicas-u\u0301teis-para-copywriters.jpg\",\"keywords\":[\"conte\u00fados\",\"copywriting\",\"message in a bottle\",\"redes sociais\",\"social media\"],\"articleSection\":[\"Content Marketing\",\"Conte\u00fados\",\"Redes Sociais\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/messageinabottle.pt\/conteudos\/5-dicas-uteis-para-copywriters\/\",\"url\":\"https:\/\/messageinabottle.pt\/conteudos\/5-dicas-uteis-para-copywriters\/\",\"name\":\"5 dicas \u00fateis para copywriters - 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