{"id":18111,"date":"2018-09-10T16:18:53","date_gmt":"2018-09-10T16:18:53","guid":{"rendered":"https:\/\/www.messageinabottle.pt\/?p=18111"},"modified":"2019-07-05T10:34:28","modified_gmt":"2019-07-05T09:34:28","slug":"influencers-of-what","status":"publish","type":"post","link":"https:\/\/messageinabottle.pt\/en\/digital-influencers\/influencers-of-what\/","title":{"rendered":"Influencers of what?"},"content":{"rendered":"

Every day we are bombarded with proposals from digital influencers presenting their work and offering themselves to try out our client\u2019s hotels or restaurants, or even the destinations we work with.<\/h2>\n

The deal they offer is simple and is described in just a few lines: several hotel nights, preferably with spa treatments and some meals included, in exchange for one or two Facebook posts, a blog entry and three photos on Instagram.<\/p>\n

Now, when it comes to a destination its a whole other kettle of fish, which implies a bigger investment, since it includes flights, transfers, experiences and meals.<\/p>\n

The problem is that influencers are multiplying at breakneck speed, and anyone who uses social networks, takes good photos, and has more than three or four thousand followers is considered to be an “Influencer.”<\/p>\n

It is often a challenge to distinguish amateurs from professionals: those who want a paid holiday, from those who do a professional job of promoting brands; those who write about everything and anything, from those who are only focused on Tourism & Lifestyle; those who try to aim at all social classes and those who focus on a carefully chosen segment.<\/p>\n

Hotel managers, marketers, and destination product managers are completely overwhelmed as they try to deal with all these requests.<\/p>\n

Many of our clients simply choose not to work with digital influencers, they have a more radical stance and cut the evil at the root. Others, wrongly, are totally focused on bloggers with a large number of followers, forgetting or unaware that many of them buy bots<\/em><\/a>.<\/p>\n

Our way of doing it<\/h3>\n

We at Message in a Bottle advise our clients<\/a> to focus on other factors that are far more important:<\/p>\n