{"id":19220,"date":"2019-07-23T16:24:00","date_gmt":"2019-07-23T15:24:00","guid":{"rendered":"https:\/\/messageinabottle.pt\/?p=19220"},"modified":"2019-07-24T14:35:07","modified_gmt":"2019-07-24T13:35:07","slug":"o-fim-dos-likes-no-instagram","status":"publish","type":"post","link":"https:\/\/messageinabottle.pt\/en\/instagram\/o-fim-dos-likes-no-instagram\/","title":{"rendered":"O fim dos Likes no Instagram?"},"content":{"rendered":"

Sorry, this entry is only available in PT<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

\u00c9 o fim dos likes no Instagram? Parece mentira mas n\u00e3o \u00e9.<\/h2>\n

Austr\u00e1lia, Brasil, Canad\u00e1, Irlanda, It\u00e1lia, Jap\u00e3o e Nova Zel\u00e2ndia foram os pa\u00edses escolhidos para a primeira fase de testes<\/a> desta controversa abordagem do Instagram que pretende alterar o paradigma das redes sociais.<\/p>\n

A ideia \u00e9 simples: continuaremos a ver a lista de pessoas que gostam dos posts, mas a contagem desaparece e apenas quem partilha a fotografia ter\u00e1 acesso a esse n\u00famero.<\/p>\n

\"\"<\/p>\n

S\u00e3o v\u00e1rios os estudos que demonstram que cada vez mais os utilizadores das redes sociais sofrem problemas de depress\u00e3o e ansiedade, pelo que o Instagram tenta combater este problema atrav\u00e9s do fim dos Likes.<\/p>\n

Esta n\u00e3o foi a \u00fanica raz\u00e3o para a ideia ter surgido. A obsess\u00e3o com o n\u00famero de gostos tem levado ao aumento do conte\u00fado irrelevante.<\/p>\n

Esta mudan\u00e7a de estrat\u00e9gia tem como objetivo promover conte\u00fado relevante e diminuir a obsess\u00e3o com a quantidade de gostos nos posts.<\/p>\n

O que acham os Influencers do fim dos Likes?<\/h3>\n

Alguns influencers<\/a> j\u00e1 vieram demonstrar a sua preocupa\u00e7\u00e3o que esta decis\u00e3o possa mexer com os n\u00edveis dos rankings, no entanto, j\u00e1 foi confirmado que as m\u00e9tricas n\u00e3o ser\u00e3o afetadas e todos os dados anal\u00edticos relativos a Likes e engagement continuaram a estar dispon\u00edveis.<\/p>\n

\"\"<\/p>\n

Os influenciadores digitais<\/a> ter\u00e3o mais liberdade para apostar em conte\u00fado relevante e ser\u00e1 uma oportunidade para arriscarem mais nos novos formatos. Certamente que assim come\u00e7ar\u00e3o a criar publica\u00e7\u00f5es mais aut\u00eanticas sem sentir a press\u00e3o de chegar aos objetivos de Likes impostos pelas marcas.<\/p>\n

O que \u00e9 que as empresas e marcas dizem do fim dos Likes?<\/h3>\n

A maior dificuldade ser\u00e1 sentida pelas marcas precisamente. A acessibilidade aos Likes dos influencers \u00e9 um fator relevante na escolha de influenciadores digitais, tornando a decis\u00e3o final mais dif\u00edcil.<\/p>\n

Sente que ser\u00e1 mais complicado escolher o melhor influencer digital para a sua marca?<\/h4>\n

Ser\u00e1 o fim dos Likes algo de positivo?<\/h4>\n

A Message in a Bottle faz isso por si!<\/a><\/h5>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in PT. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. \u00c9 o fim dos likes no Instagram? Parece mentira mas n\u00e3o \u00e9. Austr\u00e1lia, Brasil, Canad\u00e1, Irlanda, It\u00e1lia, Jap\u00e3o e Nova Zel\u00e2ndia foram […]<\/p>\n","protected":false},"author":10,"featured_media":19246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[154,9,47],"tags":[190,155,8,217],"acf":[],"yoast_head":"\nO fim dos Likes no Instagram? - Message In a Bottle<\/title>\n<meta name=\"description\" content=\"O fim dos likes no Instagram parece estar a preocupar muita gente. Mas ser\u00e1 algo assim t\u00e3o mau? Sete pa\u00edses j\u00e1 est\u00e3o em fase de testes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O fim dos Likes no Instagram? - Message In a Bottle\" \/>\n<meta property=\"og:description\" content=\"O fim dos likes no Instagram parece estar a preocupar muita gente. Mas ser\u00e1 algo assim t\u00e3o mau? Sete pa\u00edses j\u00e1 est\u00e3o em fase de testes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Message In a Bottle\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/messageinbottle\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-23T15:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-24T13:35:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/07\/O-fim-dos-Likes-no-Instagram-e1563974802771.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"801\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MIB\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MibLx\" \/>\n<meta name=\"twitter:site\" content=\"@MibLx\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MIB\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/\"},\"author\":{\"name\":\"MIB\",\"@id\":\"https:\/\/messageinabottle.pt\/#\/schema\/person\/fcc9c49ae8588ac0e400d132a5191cde\"},\"headline\":\"O fim dos Likes no Instagram?\",\"datePublished\":\"2019-07-23T15:24:00+00:00\",\"dateModified\":\"2019-07-24T13:35:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/\"},\"wordCount\":362,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/messageinabottle.pt\/#organization\"},\"image\":{\"@id\":\"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/07\/O-fim-dos-Likes-no-Instagram-e1563974802771.jpg\",\"keywords\":[\"engagement\",\"influenciadores digitais\",\"instagram\",\"redes socias\"],\"articleSection\":[\"Digital Influencers\",\"Instagram\",\"Redes Sociais\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/\",\"url\":\"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/\",\"name\":\"O fim dos Likes no Instagram? - Message In a Bottle\",\"isPartOf\":{\"@id\":\"https:\/\/messageinabottle.pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/07\/O-fim-dos-Likes-no-Instagram-e1563974802771.jpg\",\"datePublished\":\"2019-07-23T15:24:00+00:00\",\"dateModified\":\"2019-07-24T13:35:07+00:00\",\"description\":\"O fim dos likes no Instagram parece estar a preocupar muita gente. Mas ser\u00e1 algo assim t\u00e3o mau? Sete pa\u00edses j\u00e1 est\u00e3o em fase de testes.\",\"breadcrumb\":{\"@id\":\"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/#primaryimage\",\"url\":\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/07\/O-fim-dos-Likes-no-Instagram-e1563974802771.jpg\",\"contentUrl\":\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/07\/O-fim-dos-Likes-no-Instagram-e1563974802771.jpg\",\"width\":1200,\"height\":801,\"caption\":\"Pessoa a tirar fotografia a gelado com o smartphone\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/messageinabottle.pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O fim dos Likes no Instagram?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/messageinabottle.pt\/#website\",\"url\":\"https:\/\/messageinabottle.pt\/\",\"name\":\"Message In a Bottle\",\"description\":\"Ag\u00eancia de Comunica\u00e7\u00e3o e Marketing\",\"publisher\":{\"@id\":\"https:\/\/messageinabottle.pt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/messageinabottle.pt\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/messageinabottle.pt\/#organization\",\"name\":\"Message in a Bottle | Ag\u00eancia de Comunica\u00e7\u00e3o e Marketing\",\"url\":\"https:\/\/messageinabottle.pt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/messageinabottle.pt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/06\/mib-logo.png\",\"contentUrl\":\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/06\/mib-logo.png\",\"width\":1721,\"height\":676,\"caption\":\"Message in a Bottle | Ag\u00eancia de Comunica\u00e7\u00e3o e Marketing\"},\"image\":{\"@id\":\"https:\/\/messageinabottle.pt\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/messageinbottle\",\"https:\/\/x.com\/MibLx\",\"https:\/\/www.instagram.com\/messageinabottle_agency\/\",\"https:\/\/www.linkedin.com\/company\/miab---message-in-a-bottle\",\"https:\/\/www.pinterest.pt\/mibconsulting\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/messageinabottle.pt\/#\/schema\/person\/fcc9c49ae8588ac0e400d132a5191cde\",\"name\":\"MIB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O fim dos Likes no Instagram? - Message In a Bottle","description":"O fim dos likes no Instagram parece estar a preocupar muita gente. Mas ser\u00e1 algo assim t\u00e3o mau? Sete pa\u00edses j\u00e1 est\u00e3o em fase de testes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/","og_locale":"en_US","og_type":"article","og_title":"O fim dos Likes no Instagram? - Message In a Bottle","og_description":"O fim dos likes no Instagram parece estar a preocupar muita gente. Mas ser\u00e1 algo assim t\u00e3o mau? Sete pa\u00edses j\u00e1 est\u00e3o em fase de testes.","og_url":"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/","og_site_name":"Message In a Bottle","article_publisher":"https:\/\/www.facebook.com\/messageinbottle","article_published_time":"2019-07-23T15:24:00+00:00","article_modified_time":"2019-07-24T13:35:07+00:00","og_image":[{"width":1200,"height":801,"url":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/07\/O-fim-dos-Likes-no-Instagram-e1563974802771.jpg","type":"image\/jpeg"}],"author":"MIB","twitter_card":"summary_large_image","twitter_creator":"@MibLx","twitter_site":"@MibLx","twitter_misc":{"Written by":"MIB","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/#article","isPartOf":{"@id":"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/"},"author":{"name":"MIB","@id":"https:\/\/messageinabottle.pt\/#\/schema\/person\/fcc9c49ae8588ac0e400d132a5191cde"},"headline":"O fim dos Likes no Instagram?","datePublished":"2019-07-23T15:24:00+00:00","dateModified":"2019-07-24T13:35:07+00:00","mainEntityOfPage":{"@id":"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/"},"wordCount":362,"commentCount":0,"publisher":{"@id":"https:\/\/messageinabottle.pt\/#organization"},"image":{"@id":"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/07\/O-fim-dos-Likes-no-Instagram-e1563974802771.jpg","keywords":["engagement","influenciadores digitais","instagram","redes socias"],"articleSection":["Digital Influencers","Instagram","Redes Sociais"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/","url":"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/","name":"O fim dos Likes no Instagram? - Message In a Bottle","isPartOf":{"@id":"https:\/\/messageinabottle.pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/#primaryimage"},"image":{"@id":"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/07\/O-fim-dos-Likes-no-Instagram-e1563974802771.jpg","datePublished":"2019-07-23T15:24:00+00:00","dateModified":"2019-07-24T13:35:07+00:00","description":"O fim dos likes no Instagram parece estar a preocupar muita gente. Mas ser\u00e1 algo assim t\u00e3o mau? Sete pa\u00edses j\u00e1 est\u00e3o em fase de testes.","breadcrumb":{"@id":"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/#primaryimage","url":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/07\/O-fim-dos-Likes-no-Instagram-e1563974802771.jpg","contentUrl":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/07\/O-fim-dos-Likes-no-Instagram-e1563974802771.jpg","width":1200,"height":801,"caption":"Pessoa a tirar fotografia a gelado com o smartphone"},{"@type":"BreadcrumbList","@id":"https:\/\/messageinabottle.pt\/instagram\/o-fim-dos-likes-no-instagram\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/messageinabottle.pt\/"},{"@type":"ListItem","position":2,"name":"O fim dos Likes no Instagram?"}]},{"@type":"WebSite","@id":"https:\/\/messageinabottle.pt\/#website","url":"https:\/\/messageinabottle.pt\/","name":"Message In a Bottle","description":"Ag\u00eancia de Comunica\u00e7\u00e3o e Marketing","publisher":{"@id":"https:\/\/messageinabottle.pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/messageinabottle.pt\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/messageinabottle.pt\/#organization","name":"Message in a Bottle | Ag\u00eancia de Comunica\u00e7\u00e3o e Marketing","url":"https:\/\/messageinabottle.pt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/messageinabottle.pt\/#\/schema\/logo\/image\/","url":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/06\/mib-logo.png","contentUrl":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/06\/mib-logo.png","width":1721,"height":676,"caption":"Message in a Bottle | Ag\u00eancia de Comunica\u00e7\u00e3o e Marketing"},"image":{"@id":"https:\/\/messageinabottle.pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/messageinbottle","https:\/\/x.com\/MibLx","https:\/\/www.instagram.com\/messageinabottle_agency\/","https:\/\/www.linkedin.com\/company\/miab---message-in-a-bottle","https:\/\/www.pinterest.pt\/mibconsulting\/"]},{"@type":"Person","@id":"https:\/\/messageinabottle.pt\/#\/schema\/person\/fcc9c49ae8588ac0e400d132a5191cde","name":"MIB"}]}},"_links":{"self":[{"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/posts\/19220"}],"collection":[{"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/comments?post=19220"}],"version-history":[{"count":18,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/posts\/19220\/revisions"}],"predecessor-version":[{"id":19255,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/posts\/19220\/revisions\/19255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/media\/19246"}],"wp:attachment":[{"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/media?parent=19220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/categories?post=19220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/tags?post=19220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}