{"id":19239,"date":"2019-07-26T12:35:40","date_gmt":"2019-07-26T11:35:40","guid":{"rendered":"https:\/\/messageinabottle.pt\/?p=19239"},"modified":"2019-07-26T15:58:04","modified_gmt":"2019-07-26T14:58:04","slug":"5-tendencias-de-comunicacao-para-2019","status":"publish","type":"post","link":"https:\/\/messageinabottle.pt\/en\/content-marketing\/5-tendencias-de-comunicacao-para-2019\/","title":{"rendered":"5 tend\u00eancias de comunica\u00e7\u00e3o para 2019"},"content":{"rendered":"

Sorry, this entry is only available in PT<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

A Message in a Bottle deixa-lhe as 5 tend\u00eancias na \u00e1rea da comunica\u00e7\u00e3o a que deve estar atento em 2019.<\/h2>\n

Temos assistido a uma grande evolu\u00e7\u00e3o no que toca a uma web mais interactiva. O que come\u00e7ou por ser uma mera adapta\u00e7\u00e3o do conte\u00fado para cada diapositivo, hoje j\u00e1 atingiu para uma escala em que o conte\u00fado \u00e9 “personalizado” para cada utilizador ou nicho de mercado.<\/p>\n

Conte\u00fado \u00e0 medida<\/h3>\n

Em 2019 esta tend\u00eancia vai acentuar-se ainda mais como desenvolvimento de \u00e1reas como intelig\u00eancia artificial e a\u00a0big data,<\/em>\u00a0 que permitir\u00e3o n\u00e3o s\u00f3 que exista uma filtragem no que vemos, mas tamb\u00e9m da forma como vemos.<\/p>\n

Os pr\u00f3prios consumidores tamb\u00e9m se tornar\u00e3o mais exigentes. N\u00e3o v\u00e3o querer perder tempo com conte\u00fados irrelevantes e, para isso, confiam nas marcas para a utiliza\u00e7\u00e3o e explora\u00e7\u00e3o dos seus dados.<\/p>\n

Micro-influencers<\/h3>\n

No marketing digital<\/a>, os influenciadores<\/a> t\u00eam um grande impacto e as marcas procuram cada vez mais a sua ajuda para comunicarem com os seus potenciais clientes. Este ano, a tend\u00eancia \u00e9 apostar nos micro-influenciadores<\/a>.<\/p>\n

Embora os macro-influenciadores<\/a> (acima de 50k seguidores) tenham uma maior exposi\u00e7\u00e3o, n\u00e3o oferecem tanto retorno. J\u00e1 os micro-influenciadores, s\u00e3o caracterizados pela sua autenticidade, imparcialidade e conte\u00fado relevante, tra\u00e7os que permitem que os seus conte\u00fados tenham altas taxas de convers\u00e3o.<\/p>\n

Conte\u00fado criado pela comunidade<\/h3>\n

Nos dias que correm existe uma grande interac\u00e7\u00e3o entre pessoas e marcas nas plataformas digitais. Os seguidores n\u00e3o se limitam a receber o conte\u00fado e a consumir. Eles pr\u00f3prios passam a fazer parte da marca a partir do momento em que interagem e criam conte\u00fados sobre a mesma.<\/p>\n

Neste sentido \u00e9 essencial que as marcas envolvam a sua comunidade e criem novas formas de intera\u00e7\u00e3o.<\/p>\n

Muitas marcas criam campanhas com hashtags ou partilham conte\u00fados criados pelos seus f\u00e3s, como por exemplo recomenda\u00e7\u00f5es. Estes conte\u00fados, criados pela comunidade, normalmente t\u00eam um maior impacto devido \u00e0 sua veracidade e perspetiva real.<\/p>\n

\"\"<\/p>\n

Ilustra\u00e7\u00f5es<\/h3>\n

Atualmente o utilizador consome tanta informa\u00e7\u00e3o que est\u00e1 saturado das imagens provenientes de bancos de imagens online.<\/p>\n

As ilustra\u00e7\u00f5es vieram mudar o paradigma e v\u00e3o tornar-se uma das maiores tend\u00eancias de 2019. S\u00e3o altamente criativas, \u00fanicas e trazem uma nova forma de comunicar para as marcas, capazes de proporcionar uma experi\u00eancia inovadora para os seus seguidores.<\/p>\n

\"\"<\/p>\n

O conte\u00fado impresso est\u00e1 de volta<\/h3>\n

Na explos\u00e3o da era digital pensava-se que era o fim para os conte\u00fados impressos. N\u00e3o s\u00f3 estes nunca deixaram de ser consumidos e adorados pelo p\u00fablico como em 2019 este g\u00e9nero de conte\u00fados est\u00e1 a ter um grande comeback<\/em>.<\/p>\n

Os consumidores continuam a procurar revistas que v\u00e3o ao encontro dos seus interesses<\/a> e estas s\u00e3o guardadas quase como um elemento de cole\u00e7\u00e3o, tendo uma maior durabilidade que muitos dos conte\u00fados digitais.<\/p>\n

\"\"<\/p>\n

A Message in a Bottle disponibiliza diversos servi\u00e7os que podem ajudar o seu neg\u00f3cio com as tend\u00eancias deste ano: cria\u00e7\u00e3o de conte\u00fados<\/a>; redes sociais<\/a>; design<\/a>; e assessoria de imprensa<\/a>. <\/strong><\/p>\n

Contacte-nos!<\/strong><\/a><\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in PT. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. A Message in a Bottle deixa-lhe as 5 tend\u00eancias na \u00e1rea da comunica\u00e7\u00e3o a que deve estar atento em 2019. Temos assistido […]<\/p>\n","protected":false},"author":10,"featured_media":19272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85,154,171],"tags":[53,199,218,38,155],"class_list":["post-19239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-influencers","category-marketing","tag-agencia-de-comunicacao","tag-assessoria-de-imprensa","tag-conteudo-digital","tag-design","tag-influenciadores-digitais"],"acf":[],"yoast_head":"\n5 tend\u00eancias de comunica\u00e7\u00e3o para 2019 - Message In a Bottle<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/messageinabottle.pt\/content-marketing\/5-tendencias-de-comunicacao-para-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tend\u00eancias de comunica\u00e7\u00e3o para 2019 - Message In a Bottle\" \/>\n<meta property=\"og:description\" content=\"Sorry, this entry is only available in PT. 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