{"id":19275,"date":"2019-08-02T12:35:26","date_gmt":"2019-08-02T11:35:26","guid":{"rendered":"https:\/\/messageinabottle.pt\/?p=19275"},"modified":"2021-03-09T10:30:16","modified_gmt":"2021-03-09T10:30:16","slug":"community-management-3-razoes-para-fazer","status":"publish","type":"post","link":"https:\/\/messageinabottle.pt\/en\/redes-sociais\/community-management-3-razoes-para-fazer\/","title":{"rendered":"Community Management: 3 raz\u00f5es para fazer"},"content":{"rendered":"

Sorry, this entry is only available in PT<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

J\u00e1 sabemos que o conte\u00fado \u00e9 o Rei, por isso o Community Management \u00e9 essencial.<\/h2>\n

Um estudo realizado pelo TripAdvisor<\/a> revela que 79% dos utilizadores t\u00eam mais probabilidade de efetuar uma reserva tendo em conta a classifica\u00e7\u00e3o do hotel, e 52% dos utilizadores admite que nunca fariam uma reserva num hotel que n\u00e3o tivesse cr\u00edticas.<\/p>\n

\u00c0 velocidade que a informa\u00e7\u00e3o circula, o apoio que os clientes t\u00eam nas comunidades online<\/a> pode parecer um cen\u00e1rio aterrador. No entanto, quando \u00e9 feita a gest\u00e3o da comunidade de uma marca, n\u00e3o s\u00f3 \u00e9 poss\u00edvel antecipar problemas que possam surgir como tamb\u00e9m pode ser uma grande vantagem.<\/p>\n

A Message in a Bottle apresenta-lhe 3 raz\u00f5es de como o Community Management pode ser ben\u00e9fico para o seu neg\u00f3cio:<\/h3>\n
    \n
  1. \n

    Rela\u00e7\u00e3o com os clientes<\/h4>\n<\/li>\n<\/ol>\n

    A Internet \u00e9 a ferramenta mais utilizada como ponte entre os clientes e as marcas. Assim, quando \u00e9 feita uma quest\u00e3o ou uma queixa por parte do cliente, este espera uma resposta r\u00e1pida e, se esta n\u00e3o existir, n\u00e3o s\u00f3 o cliente se vai sentir ignorado como pode refletir uma imagem negativa aos restantes seguidores.<\/p>\n

    Uma marca que aproveite as vantagens de uma boa estrat\u00e9gia de\u00a0Community Management est\u00e1 ciente do que se passa entre os consumidores e consegue rapidamente identificar e resolver eficazmente poss\u00edveis problemas.<\/p>\n

      \n
    1. \n

      Personifica\u00e7\u00e3o da marca<\/h4>\n<\/li>\n<\/ol>\n

      Uma marca n\u00e3o pode se limitar a publicar conte\u00fados nas redes sociais. \u00c9 necess\u00e1rio que, depois, exista uma voz que reflita a comunica\u00e7\u00e3o da marca com a sua audi\u00eancia.<\/p>\n

      A personifica\u00e7\u00e3o de uma marca faz com que os seguidores sintam que n\u00e3o s\u00e3o apenas mais um Like numa p\u00e1gina de Facebook, mas que fazem parte de uma comunidade. Desta forma, \u00e9 essencial que exista um\u00a0feedback constante por parte da marca.<\/p>\n

        \n
      1. \n

        Valor acrescentado<\/h4>\n<\/li>\n<\/ol>\n

        Uma boa estrat\u00e9gia de Community Management \u00e9 ainda capaz de acrescentar valor aos produtos\/servi\u00e7os que s\u00e3o comunicados. As recomenda\u00e7\u00f5es dos seguidores s\u00e3o uma fonte de seguran\u00e7a para futuros clientes e at\u00e9 mesmo um gatilho para a tomada de decis\u00e3o<\/p>\n

        Uma das tend\u00eancias da comunica\u00e7\u00e3o de 2019<\/a> s\u00e3o os conte\u00fados criados pela comunidade uma vez que t\u00eam um grande impacto no valor da marca perante os seus f\u00e3s. Esta cria\u00e7\u00e3o de valor s\u00f3 se torna poss\u00edvel se a marca conseguir gerir e estar presente na sua comunidade.<\/p>\n

        A Message in a Bottle disponibiliza diversos servi\u00e7os que podem ajudar o seu neg\u00f3cio na defini\u00e7\u00e3o de uma nova estrat\u00e9gia de Community Management:
        \n        gest\u00e3o de redes sociais<\/a>\u00a0e assessoria de imprensa<\/a>. <\/strong><\/p>\n

        Contacte-nos!<\/strong><\/a><\/p>\n

        <\/p>","protected":false},"excerpt":{"rendered":"

        Sorry, this entry is only available in PT. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. J\u00e1 sabemos que o conte\u00fado \u00e9 o Rei, por isso o Community Management \u00e9 essencial. Um estudo realizado pelo TripAdvisor revela que […]<\/p>\n","protected":false},"author":10,"featured_media":19286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[206,85,171,47],"tags":[219,3,220,13],"acf":[],"yoast_head":"\nCommunity Management: 3 raz\u00f5es para fazer | Message in a Bottle<\/title>\n<meta name=\"description\" content=\"Uma boa estrat\u00e9gia de\u00a0Community Management permite identificar e resolver rapidamente poss\u00edveis problemas de comunica\u00e7\u00e3o entre marcas e clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/messageinabottle.pt\/redes-sociais\/community-management-3-razoes-para-fazer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Community Management: 3 raz\u00f5es para fazer | Message in a Bottle\" \/>\n<meta property=\"og:description\" content=\"Uma boa estrat\u00e9gia de\u00a0Community Management permite identificar e resolver rapidamente poss\u00edveis problemas de comunica\u00e7\u00e3o entre marcas e clientes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/messageinabottle.pt\/redes-sociais\/community-management-3-razoes-para-fazer\/\" \/>\n<meta property=\"og:site_name\" content=\"Message In a Bottle\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/messageinbottle\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-02T11:35:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-09T10:30:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/07\/3-razo\u0303es-para-fazer-Community-Management-e1564154560168.jpg\" \/>\n\t<meta property=\"og:image:width\" 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