{"id":19302,"date":"2019-08-08T14:55:04","date_gmt":"2019-08-08T13:55:04","guid":{"rendered":"https:\/\/messageinabottle.pt\/?p=19302"},"modified":"2019-08-08T14:55:35","modified_gmt":"2019-08-08T13:55:35","slug":"4-desafios-do-marketing-de-conteudo","status":"publish","type":"post","link":"https:\/\/messageinabottle.pt\/en\/content-marketing\/4-desafios-do-marketing-de-conteudo\/","title":{"rendered":"4 desafios do marketing de conte\u00fado"},"content":{"rendered":"

Sorry, this entry is only available in PT<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Cerca de 90% dos conte\u00fados na Internet s\u00e3o repetidos. Para garantir o sucesso dos seus, \u00e9 importante que os crie de uma forma mais original.<\/h2>\n

Anteriormente fal\u00e1mos no poder dos conte\u00fados<\/a> e nos seus benef\u00edcios, mas hoje vamos explorar os quatro grandes desafios do Marketing de Conte\u00fados:<\/p>\n

    \n
  1. \n

    Medir a efici\u00eancia dos conte\u00fados criados<\/h3>\n<\/li>\n<\/ol>\n

    Perceber o retorno do conte\u00fado criado pode ser um desafio. Nem sempre \u00e9 f\u00e1cil entender se o conte\u00fado est\u00e1 a ser aceite pelo p\u00fablico ou at\u00e9 mesmo se estamos a chegar ao target pretendido.<\/p>\n

    Assim, ter algum feedback \u00e9 essencial para sabermos a efici\u00eancia da nossa estrat\u00e9gia e se s\u00e3o necess\u00e1rios alguns ajustes aqui e ali.<\/p>\n

      \n
    1. \n

      Manter a continuidade e a frequ\u00eancia na publica\u00e7\u00e3o de conte\u00fados<\/h3>\n<\/li>\n<\/ol>\n

      No marketing de conte\u00fado \u00e9 essencial que se mantenha uma consist\u00eancia, caso contr\u00e1rio n\u00e3o se consegue criar e manter uma audi\u00eancia. Para isso \u00e9 importante criar um calend\u00e1rio de conte\u00fados.<\/p>\n

      Este plano de conte\u00fados far\u00e1 com que publiquemos com alguma consist\u00eancia e, por isso, atempadamente e com objetividade.<\/p>\n

        \n
      1. \n

        Produzir conte\u00fado que vai ao encontro do target<\/h3>\n<\/li>\n<\/ol>\n

        Os conte\u00fados apenas ter\u00e3o sucesso se forem ao encontro das necessidades que o nosso p\u00fablico procura, podendo este ser um dos maiores desafios de que produz os conte\u00fados.<\/p>\n

        Dada a quantidade de informa\u00e7\u00e3o existente, torna-se complicado inovar e saber exatamente o que o nosso target procura.<\/p>\n

          \n
        1. \n

          Ter um bom SEO<\/h3>\n<\/li>\n<\/ol>\n

          Um bom balan\u00e7o entre criatividade e SEO<\/a> \u00e9 o que faz com que uma marca consiga um bom ranking nos mecanismos de busca como o Google.<\/p>\n

          Ter um bom SEO passa pela cria\u00e7\u00e3o de conte\u00fados regulares, com palavras-chave relevantes<\/a> e links internos para outra p\u00e1ginas. Esta gest\u00e3o nos e dos diversos canais nem sempre \u00e9 f\u00e1cil pois requer algum tempo na sua otimiza\u00e7\u00e3o. Contudo, \u00e9 uma ferramenta preciosa na gest\u00e3o dos conte\u00fados e que, no futuro, trar\u00e1 os seus dividendos.<\/p>\n

          A Message in a Bottle conta tr\u00eas premissas ao criar conte\u00fados: a mensagem que o cliente quer transmitir, a forma como o leitor\/cliente a deve percecionar e os algoritmos dos principais motores de busca.<\/strong><\/p>\n

          Consulte a nossa p\u00e1gina para este servi\u00e7o\u00a0AQUI<\/a>!<\/strong><\/p>\n

          <\/p>","protected":false},"excerpt":{"rendered":"

          Sorry, this entry is only available in PT. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Cerca de 90% dos conte\u00fados na Internet s\u00e3o repetidos. Para garantir o sucesso dos seus, \u00e9 importante que os crie de uma […]<\/p>\n","protected":false},"author":10,"featured_media":19308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85,209,171,47],"tags":[86,4,13,61],"acf":[],"yoast_head":"\n4 desafios do marketing de conte\u00fado - Message In a Bottle<\/title>\n<meta name=\"description\" content=\"Cerca de 90% dos conte\u00fados na Internet s\u00e3o repetidos. 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