{"id":20088,"date":"2021-07-29T14:12:30","date_gmt":"2021-07-29T13:12:30","guid":{"rendered":"https:\/\/messageinabottle.pt\/?p=20088"},"modified":"2021-07-29T14:14:04","modified_gmt":"2021-07-29T13:14:04","slug":"influenciadores-digitais-2","status":"publish","type":"post","link":"https:\/\/messageinabottle.pt\/en\/blog\/influenciadores-digitais-2\/","title":{"rendered":"Digital Influencers? In Mib You Trust!"},"content":{"rendered":"<p>In our parents&#8217; time Vasco Granja and Engineer Sousa Veloso would certainly have been excellent <strong>influencers<\/strong> in their respective areas of expertise: <em>Czech cartoons and Agricultural Engineering<\/em>.<\/p>\n<p>Without a doubt, they fulfilled more than the minimum attributes that today characterize digital influencers: they were a reference for their <strong>followers<\/strong>, an indisputable authority on the subject, empathetic and reliable. They had what is called charisma, and with some, they could have made use of it, but nobody cared about such things, and cell phones or the Internet was something from the realm of science fiction.<\/p>\n<p>In 1997, Twitter was the name of a carousel at the Feira Popular in Lisbon and Instagram was a Pisang Ambon-based cocktail for the daring.<\/p>\n<p>The technological evolution brought the opinion makers of the 80&#8217;s and the use and abuse of social networks, the <strong>influencers<\/strong> boom. These people who by accident &#8211; often, at first, just want to show a personal taste &#8211; have become the new coqueluche of <strong>Communication Agencies<\/strong>.<\/p>\n<p>The way a <strong>Communication Department<\/strong>, together with the <a href=\"https:\/\/messageinabottle.pt\/en\/servicos\/marketing-digital\/\">Digital Marketing<\/a> Office, thinks and chooses <strong>influencers<\/strong> for each <strong>advertising campaign<\/strong> is, besides being interesting, a case study. \u00a0It will be these people who, in some cases, will lead real social and cultural movements, due to the stratospheric impact that a like or a tweet will have on the choices of people willing to identify with something that, many times, they don&#8217;t even know they like or want. The influencer works when, almost without wanting to, he generates around a product what, excuse the jargon, is called <a href=\"https:\/\/blog.hubspot.com\/marketing\/brand-awareness\"><strong>Positive Brand Awareness<\/strong><\/a>.<\/p>\n<p>Now that we find ourselves tired of traditional forms of advertising, we work to try to understand who the best <strong>Influencers<\/strong> are for each client, never forgetting that it is from people and for people that we communicate.<\/p>\n<p>There is no point in betraying anyone&#8217;s trust and summoning the Dalai Lama to talk about the beauty of a road trip around the Great Wall of China. Even for a good price.<\/p>\n<p>Are you interested in bringing more value to your brand through Digital Influencers? <a href=\"https:\/\/messageinabottle.pt\/en\/contacts\/\">Get in touch with us!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In our parents&#8217; time Vasco Granja and Engineer Sousa Veloso would certainly have been excellent influencers in their respective areas of expertise: Czech cartoons and Agricultural Engineering. Without a doubt, they fulfilled more than the minimum attributes that today characterize digital influencers: they were a reference for their followers, an indisputable authority on the subject, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":20087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[203,84,2,206,85,209,154,47,207],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Influencers? In Mib You Trust! | Message in a Bottle<\/title>\n<meta name=\"description\" content=\"O modo como um Departamento de Comunica\u00e7\u00e3o pensa e escolhe os influenciadores para cada campanha de publicidade \u00e9, al\u00e9m de interessante, um case study.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:pt]Digital Influencers? In Mib You Trust! | Message in a Bottle[:]\" \/>\n<meta property=\"og:description\" content=\"{:pt}O modo como um Departamento de Comunica\u00e7\u00e3o pensa e escolhe os influenciadores para cada campanha de publicidade \u00e9, al\u00e9m de interessante, um case study.{:}\" \/>\n<meta property=\"og:url\" content=\"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Message In a Bottle\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/messageinbottle\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-29T13:12:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-29T13:14:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2021\/07\/blog_Influencers-768x785.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"785\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"MIB\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MibLx\" \/>\n<meta name=\"twitter:site\" content=\"@MibLx\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MIB\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/\"},\"author\":{\"name\":\"MIB\",\"@id\":\"https:\/\/messageinabottle.pt\/#\/schema\/person\/fcc9c49ae8588ac0e400d132a5191cde\"},\"headline\":\"Digital Influencers? In Mib You Trust!\",\"datePublished\":\"2021-07-29T13:12:30+00:00\",\"dateModified\":\"2021-07-29T13:14:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/\"},\"wordCount\":744,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/messageinabottle.pt\/#organization\"},\"image\":{\"@id\":\"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2021\/07\/blog_Influencers.png\",\"articleSection\":[\"Ag\u00eancia de Comunica\u00e7\u00e3o\",\"Assessoria\",\"Blog\",\"Clientes\",\"Content Marketing\",\"Conte\u00fados\",\"Digital Influencers\",\"Redes Sociais\",\"Storytelling\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/\",\"url\":\"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/\",\"name\":\"[:pt]Digital Influencers? In Mib You Trust! | Message in a Bottle[:]\",\"isPartOf\":{\"@id\":\"https:\/\/messageinabottle.pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2021\/07\/blog_Influencers.png\",\"datePublished\":\"2021-07-29T13:12:30+00:00\",\"dateModified\":\"2021-07-29T13:14:04+00:00\",\"description\":\"{:pt}O modo como um Departamento de Comunica\u00e7\u00e3o pensa e escolhe os influenciadores para cada campanha de publicidade \u00e9, al\u00e9m de interessante, um case study.{:}\",\"breadcrumb\":{\"@id\":\"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/#primaryimage\",\"url\":\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2021\/07\/blog_Influencers.png\",\"contentUrl\":\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2021\/07\/blog_Influencers.png\",\"width\":1180,\"height\":1206},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/messageinabottle.pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Influenciadores Digitais? In Mib You Trust!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/messageinabottle.pt\/#website\",\"url\":\"https:\/\/messageinabottle.pt\/\",\"name\":\"Message In a Bottle\",\"description\":\"Ag\u00eancia de Comunica\u00e7\u00e3o e Marketing\",\"publisher\":{\"@id\":\"https:\/\/messageinabottle.pt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/messageinabottle.pt\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/messageinabottle.pt\/#organization\",\"name\":\"Message in a Bottle | Ag\u00eancia de Comunica\u00e7\u00e3o e Marketing\",\"url\":\"https:\/\/messageinabottle.pt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/messageinabottle.pt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/06\/mib-logo.png\",\"contentUrl\":\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/06\/mib-logo.png\",\"width\":1721,\"height\":676,\"caption\":\"Message in a Bottle | Ag\u00eancia de Comunica\u00e7\u00e3o e Marketing\"},\"image\":{\"@id\":\"https:\/\/messageinabottle.pt\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/messageinbottle\",\"https:\/\/x.com\/MibLx\",\"https:\/\/www.instagram.com\/messageinabottle_agency\/\",\"https:\/\/www.linkedin.com\/company\/miab---message-in-a-bottle\",\"https:\/\/www.pinterest.pt\/mibconsulting\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/messageinabottle.pt\/#\/schema\/person\/fcc9c49ae8588ac0e400d132a5191cde\",\"name\":\"MIB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Influencers? In Mib You Trust! | Message in a Bottle","description":"O modo como um Departamento de Comunica\u00e7\u00e3o pensa e escolhe os influenciadores para cada campanha de publicidade \u00e9, al\u00e9m de interessante, um case study.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/","og_locale":"en_US","og_type":"article","og_title":"[:pt]Digital Influencers? In Mib You Trust! | Message in a Bottle[:]","og_description":"{:pt}O modo como um Departamento de Comunica\u00e7\u00e3o pensa e escolhe os influenciadores para cada campanha de publicidade \u00e9, al\u00e9m de interessante, um case study.{:}","og_url":"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/","og_site_name":"Message In a Bottle","article_publisher":"https:\/\/www.facebook.com\/messageinbottle","article_published_time":"2021-07-29T13:12:30+00:00","article_modified_time":"2021-07-29T13:14:04+00:00","og_image":[{"width":768,"height":785,"url":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2021\/07\/blog_Influencers-768x785.png","type":"image\/png"}],"author":"MIB","twitter_card":"summary_large_image","twitter_creator":"@MibLx","twitter_site":"@MibLx","twitter_misc":{"Written by":"MIB","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/#article","isPartOf":{"@id":"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/"},"author":{"name":"MIB","@id":"https:\/\/messageinabottle.pt\/#\/schema\/person\/fcc9c49ae8588ac0e400d132a5191cde"},"headline":"Digital Influencers? In Mib You Trust!","datePublished":"2021-07-29T13:12:30+00:00","dateModified":"2021-07-29T13:14:04+00:00","mainEntityOfPage":{"@id":"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/"},"wordCount":744,"commentCount":0,"publisher":{"@id":"https:\/\/messageinabottle.pt\/#organization"},"image":{"@id":"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/#primaryimage"},"thumbnailUrl":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2021\/07\/blog_Influencers.png","articleSection":["Ag\u00eancia de Comunica\u00e7\u00e3o","Assessoria","Blog","Clientes","Content Marketing","Conte\u00fados","Digital Influencers","Redes Sociais","Storytelling"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/","url":"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/","name":"[:pt]Digital Influencers? In Mib You Trust! | Message in a Bottle[:]","isPartOf":{"@id":"https:\/\/messageinabottle.pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/#primaryimage"},"image":{"@id":"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/#primaryimage"},"thumbnailUrl":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2021\/07\/blog_Influencers.png","datePublished":"2021-07-29T13:12:30+00:00","dateModified":"2021-07-29T13:14:04+00:00","description":"{:pt}O modo como um Departamento de Comunica\u00e7\u00e3o pensa e escolhe os influenciadores para cada campanha de publicidade \u00e9, al\u00e9m de interessante, um case study.{:}","breadcrumb":{"@id":"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/#primaryimage","url":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2021\/07\/blog_Influencers.png","contentUrl":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2021\/07\/blog_Influencers.png","width":1180,"height":1206},{"@type":"BreadcrumbList","@id":"https:\/\/messageinabottle.pt\/blog\/influenciadores-digitais-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/messageinabottle.pt\/"},{"@type":"ListItem","position":2,"name":"Influenciadores Digitais? In Mib You Trust!"}]},{"@type":"WebSite","@id":"https:\/\/messageinabottle.pt\/#website","url":"https:\/\/messageinabottle.pt\/","name":"Message In a Bottle","description":"Ag\u00eancia de Comunica\u00e7\u00e3o e Marketing","publisher":{"@id":"https:\/\/messageinabottle.pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/messageinabottle.pt\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/messageinabottle.pt\/#organization","name":"Message in a Bottle | Ag\u00eancia de Comunica\u00e7\u00e3o e Marketing","url":"https:\/\/messageinabottle.pt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/messageinabottle.pt\/#\/schema\/logo\/image\/","url":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/06\/mib-logo.png","contentUrl":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/06\/mib-logo.png","width":1721,"height":676,"caption":"Message in a Bottle | Ag\u00eancia de Comunica\u00e7\u00e3o e Marketing"},"image":{"@id":"https:\/\/messageinabottle.pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/messageinbottle","https:\/\/x.com\/MibLx","https:\/\/www.instagram.com\/messageinabottle_agency\/","https:\/\/www.linkedin.com\/company\/miab---message-in-a-bottle","https:\/\/www.pinterest.pt\/mibconsulting\/"]},{"@type":"Person","@id":"https:\/\/messageinabottle.pt\/#\/schema\/person\/fcc9c49ae8588ac0e400d132a5191cde","name":"MIB"}]}},"_links":{"self":[{"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/posts\/20088"}],"collection":[{"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/comments?post=20088"}],"version-history":[{"count":1,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/posts\/20088\/revisions"}],"predecessor-version":[{"id":20089,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/posts\/20088\/revisions\/20089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/media\/20087"}],"wp:attachment":[{"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/media?parent=20088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/categories?post=20088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/tags?post=20088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}