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Inbound Marketing is a set of marketing strategies that is based on the idea of creating and sharing content aimed towards a specific target audience, to win over the customer in a direct way, creating a long-lasting relationship.
\nIn Inbound Marketing you work with three main goals (and not only):
\n– Generate more leads
\n– Increase the number of business opportunities
\n– To materialize more sales
\nAnd we can also add: increase brand awareness, highlight company expertise, increase the number of followers and brand ambassadors, etc. <\/p>\n
Steps of Inbound Marketing<\/strong><\/p>\n For an Inbound strategy to be effective, we need to think about the step-by-step to conversion:<\/p>\n By following all the steps of Inbound Marketing, you can attract potential customers and convert them into leads, engage with them, close a sale and analyze the process to improve it further.<\/p>\n What’s Message in a Bottle suggestion?<\/strong><\/p>\n We suggest an Inbound Marketing strategy with a focus on lead acquisition and nurturing through specific content – such as email marketing and the creation of conversion-focused landing pages for integration into both Social Media and paid campaigns. <\/p>\n How?<\/strong><\/p>\n Making every touchpoint whether on the website or at offline email collection points (phone bookings, email bookings, check-in time among others) part of the growth and loyalty strategy. For example: What solutions do we propose?<\/strong><\/p>\n Start: Lead profile analysis![\"\"](\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2022\/12\/inbound-marketing-stages-1-783x316.png\")
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\nInbound Marketing collects, nurtures and feeds an end-to-end communication strategy.
\nFor this we need to map all these touch points and see how we can improve and thus develop an effective strategic communication and conversion plan.
\nTeams involved in the process:
\n– Guest Relations
\n– Guest Service
\n– Management
\n– Reception
\n– Reservations
\n– Sales
\n– Marketing <\/p>\n
\nThe reservations coming from OTA’s, with for example Booking.com, are made by an encrypted email that is automatically deleted from their database after 3 months. And yet, according to the contract, the hotel should not send communications such as newsletter and email-marketing to the guest coming from this OTA.
\nWith Inbound Marketing, we map these sensitive points, improving each process, so that finally, the guest gives us their own email, and thus, the possibility of starting our communication.<\/p>\n![\"\"](\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2022\/12\/Inbound-Marketing-vantagens.gif\")
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\nMarketing strategy and the development of the costumer journey according to each lead capture point, online and offline.
\nIntegration of the website contact fields with the suggested platform
\nCreation of forms
\nCreation of 1 specific landing page for conversion into paid campaigns (Google Ads)
\nLead segmentation through specific groups <\/p>\n
\nEmail automation and development (copy and design)
\n. site visit | newsletter subscription request
\n. booking
\n. pre checkin
\n. post checkout
\nImportation of existing contacts <\/p>\n
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