{"id":20512,"date":"2023-01-24T16:59:57","date_gmt":"2023-01-24T16:59:57","guid":{"rendered":"https:\/\/messageinabottle.pt\/?p=20512"},"modified":"2023-02-06T16:42:44","modified_gmt":"2023-02-06T16:42:44","slug":"5-tendencias-nas-rp-em-2023","status":"publish","type":"post","link":"https:\/\/messageinabottle.pt\/en\/blog\/5-tendencias-nas-rp-em-2023\/","title":{"rendered":"5 Trends in PR in 2023"},"content":{"rendered":"

5 Trends nas RP in 2023<\/strong><\/p>\n

The world of communication is in constant motion, and it is critical that communication professionals stay on top of trends so that they can lead brands to success. What once made sense in PR may no longer make sense today. Consumers and clients are different are different and so are their expectations of brands.<\/p>\n

1. The ethical and responsible positioning of the brand<\/strong><\/p>\n

Socially conscious ethics is not just a trend of now, but it is undoubtedly a trend that will mark 2023. With the events that 2022 brought, such as the war in Ukraine or the protests for women’s rights in Iran, it is increasingly recurring for companies and brands to state their positioning. Consumers expect brands to have a stance on certain issues, such as environmental and social issues. It’s not just donations or posts on social networks that consumers want to see. to see. It is important that companies and brands show that they have social values and act accordingly. according to them.<\/a>
\nIn 2023, communication professionals must make sure that all of a brand’s communication of a brand, the actions, the events, must be consistent with the values that the brand brand defends.<\/p>\n

2. Personalized message<\/strong><\/p>\n

Communications professionals<\/a> must be in tune with journalists and influencers to get the message across in the best way. Creating messages in line with the interests of a certain influencer or journalist helps build trust and credibility, deepening relationships with the media and professionals.<\/p>\n

3. Diversity and Inclusion<\/strong><\/p>\n

Nowadays, public relations campaigns have a global reach, and therefore it is diversity and inclusion need to be applied in practice and in theory. Working with people from different ethnic, cultural and socio-economic backgrounds will change the way way public relations is approached.<\/p>\n

4. Influencer Marketing<\/strong><\/a><\/p>\n

The number of influencers is growing and so are the categories into which we can divide them. In 2023, micro-influencers will be a key part of PR campaigns for brands to reach smaller and more specialized segments. The focus on working with influencers will continue to be essential in 2023.<\/p>\n

5. Events<\/strong><\/p>\n

Face-to-face is definitely back! The wait has been long, but the world is back to normality and the will to be together is great, after two years of pandemic.<\/p>\n

What does what does this mean?<\/em><\/p>\n

Face-to-face events<\/a> are definitely back, and hopefully will be here to stay. There is nothing like an event, well structured and appealing, to make a brand or a company known. brand or a company. Events like pop-ups, conferences, parties, netwoking events and hybrid hybrid formats are some of the possibilities for exploring the world of events.<\/p>\n

It’s important that communication professionals keep up with the trends, year year after year, so that the messages of brands and companies can be communicated communicated strategically and efficiently.<\/p>\n

Interested in learning more about how our communications agency can strengthen your business or have any questions? Contact us here!<\/a><\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

5 Trends nas RP in 2023 The world of communication is in constant motion, and it is critical that communication professionals stay on top of trends so that they can lead brands to success. What once made sense in PR may no longer make sense today. Consumers and clients are different are different and so […]<\/p>\n","protected":false},"author":10,"featured_media":20537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"acf":[],"yoast_head":"\n5 Trends in PR in 2023 - Message In a Bottle<\/title>\n<meta name=\"description\" content=\"O mundo da comunica\u00e7\u00e3o est\u00e1 em constante movimento e \u00e9 fundamental que os profissionais de comunica\u00e7\u00e3o estejam sempre a par das tend\u00eancias, para que possam levar as marcas ao sucesso.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Trends in PR in 2023 - Message In a Bottle\" \/>\n<meta property=\"og:description\" content=\"{:pt}O mundo da comunica\u00e7\u00e3o est\u00e1 em constante movimento e \u00e9 fundamental que os profissionais de comunica\u00e7\u00e3o estejam sempre a par das tend\u00eancias, para que possam levar as marcas ao sucesso.{:}\" \/>\n<meta property=\"og:url\" content=\"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Message In a Bottle\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/messageinbottle\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-24T16:59:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-06T16:42:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2023\/01\/5-tendencias-em-RP-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1829\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MIB\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MibLx\" \/>\n<meta name=\"twitter:site\" content=\"@MibLx\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MIB\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/\"},\"author\":{\"name\":\"MIB\",\"@id\":\"https:\/\/messageinabottle.pt\/#\/schema\/person\/fcc9c49ae8588ac0e400d132a5191cde\"},\"headline\":\"5 Trends in PR in 2023\",\"datePublished\":\"2023-01-24T16:59:57+00:00\",\"dateModified\":\"2023-02-06T16:42:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/\"},\"wordCount\":1057,\"publisher\":{\"@id\":\"https:\/\/messageinabottle.pt\/#organization\"},\"image\":{\"@id\":\"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2023\/01\/5-tendencias-em-RP-scaled.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/\",\"url\":\"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/\",\"name\":\"5 Trends in PR in 2023 - Message In a Bottle\",\"isPartOf\":{\"@id\":\"https:\/\/messageinabottle.pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2023\/01\/5-tendencias-em-RP-scaled.jpg\",\"datePublished\":\"2023-01-24T16:59:57+00:00\",\"dateModified\":\"2023-02-06T16:42:44+00:00\",\"description\":\"{:pt}O mundo da comunica\u00e7\u00e3o est\u00e1 em constante movimento e \u00e9 fundamental que os profissionais de comunica\u00e7\u00e3o estejam sempre a par das tend\u00eancias, para que possam levar as marcas ao sucesso.{:}\",\"breadcrumb\":{\"@id\":\"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/#primaryimage\",\"url\":\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2023\/01\/5-tendencias-em-RP-scaled.jpg\",\"contentUrl\":\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2023\/01\/5-tendencias-em-RP-scaled.jpg\",\"width\":2560,\"height\":1829,\"caption\":\"RELA\u00c7\u00d5ES P\u00daBLICAS\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/messageinabottle.pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Tend\u00eancias nas RP em 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/messageinabottle.pt\/#website\",\"url\":\"https:\/\/messageinabottle.pt\/\",\"name\":\"Message In a Bottle\",\"description\":\"Ag\u00eancia de Comunica\u00e7\u00e3o e Marketing\",\"publisher\":{\"@id\":\"https:\/\/messageinabottle.pt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/messageinabottle.pt\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/messageinabottle.pt\/#organization\",\"name\":\"Message in a Bottle | Ag\u00eancia de Comunica\u00e7\u00e3o e Marketing\",\"url\":\"https:\/\/messageinabottle.pt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/messageinabottle.pt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/06\/mib-logo.png\",\"contentUrl\":\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/06\/mib-logo.png\",\"width\":1721,\"height\":676,\"caption\":\"Message in a Bottle | Ag\u00eancia de Comunica\u00e7\u00e3o e Marketing\"},\"image\":{\"@id\":\"https:\/\/messageinabottle.pt\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/messageinbottle\",\"https:\/\/x.com\/MibLx\",\"https:\/\/www.instagram.com\/messageinabottle_agency\/\",\"https:\/\/www.linkedin.com\/company\/miab---message-in-a-bottle\",\"https:\/\/www.pinterest.pt\/mibconsulting\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/messageinabottle.pt\/#\/schema\/person\/fcc9c49ae8588ac0e400d132a5191cde\",\"name\":\"MIB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Trends in PR in 2023 - Message In a Bottle","description":"O mundo da comunica\u00e7\u00e3o est\u00e1 em constante movimento e \u00e9 fundamental que os profissionais de comunica\u00e7\u00e3o estejam sempre a par das tend\u00eancias, para que possam levar as marcas ao sucesso.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/","og_locale":"en_US","og_type":"article","og_title":"5 Trends in PR in 2023 - Message In a Bottle","og_description":"{:pt}O mundo da comunica\u00e7\u00e3o est\u00e1 em constante movimento e \u00e9 fundamental que os profissionais de comunica\u00e7\u00e3o estejam sempre a par das tend\u00eancias, para que possam levar as marcas ao sucesso.{:}","og_url":"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/","og_site_name":"Message In a Bottle","article_publisher":"https:\/\/www.facebook.com\/messageinbottle","article_published_time":"2023-01-24T16:59:57+00:00","article_modified_time":"2023-02-06T16:42:44+00:00","og_image":[{"width":2560,"height":1829,"url":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2023\/01\/5-tendencias-em-RP-scaled.jpg","type":"image\/jpeg"}],"author":"MIB","twitter_card":"summary_large_image","twitter_creator":"@MibLx","twitter_site":"@MibLx","twitter_misc":{"Written by":"MIB","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/#article","isPartOf":{"@id":"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/"},"author":{"name":"MIB","@id":"https:\/\/messageinabottle.pt\/#\/schema\/person\/fcc9c49ae8588ac0e400d132a5191cde"},"headline":"5 Trends in PR in 2023","datePublished":"2023-01-24T16:59:57+00:00","dateModified":"2023-02-06T16:42:44+00:00","mainEntityOfPage":{"@id":"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/"},"wordCount":1057,"publisher":{"@id":"https:\/\/messageinabottle.pt\/#organization"},"image":{"@id":"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2023\/01\/5-tendencias-em-RP-scaled.jpg","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/","url":"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/","name":"5 Trends in PR in 2023 - Message In a Bottle","isPartOf":{"@id":"https:\/\/messageinabottle.pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/#primaryimage"},"image":{"@id":"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2023\/01\/5-tendencias-em-RP-scaled.jpg","datePublished":"2023-01-24T16:59:57+00:00","dateModified":"2023-02-06T16:42:44+00:00","description":"{:pt}O mundo da comunica\u00e7\u00e3o est\u00e1 em constante movimento e \u00e9 fundamental que os profissionais de comunica\u00e7\u00e3o estejam sempre a par das tend\u00eancias, para que possam levar as marcas ao sucesso.{:}","breadcrumb":{"@id":"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/#primaryimage","url":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2023\/01\/5-tendencias-em-RP-scaled.jpg","contentUrl":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2023\/01\/5-tendencias-em-RP-scaled.jpg","width":2560,"height":1829,"caption":"RELA\u00c7\u00d5ES P\u00daBLICAS"},{"@type":"BreadcrumbList","@id":"https:\/\/messageinabottle.pt\/blog\/5-tendencias-nas-rp-em-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/messageinabottle.pt\/"},{"@type":"ListItem","position":2,"name":"5 Tend\u00eancias nas RP em 2023"}]},{"@type":"WebSite","@id":"https:\/\/messageinabottle.pt\/#website","url":"https:\/\/messageinabottle.pt\/","name":"Message In a Bottle","description":"Ag\u00eancia de Comunica\u00e7\u00e3o e Marketing","publisher":{"@id":"https:\/\/messageinabottle.pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/messageinabottle.pt\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/messageinabottle.pt\/#organization","name":"Message in a Bottle | Ag\u00eancia de Comunica\u00e7\u00e3o e Marketing","url":"https:\/\/messageinabottle.pt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/messageinabottle.pt\/#\/schema\/logo\/image\/","url":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/06\/mib-logo.png","contentUrl":"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2019\/06\/mib-logo.png","width":1721,"height":676,"caption":"Message in a Bottle | Ag\u00eancia de Comunica\u00e7\u00e3o e Marketing"},"image":{"@id":"https:\/\/messageinabottle.pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/messageinbottle","https:\/\/x.com\/MibLx","https:\/\/www.instagram.com\/messageinabottle_agency\/","https:\/\/www.linkedin.com\/company\/miab---message-in-a-bottle","https:\/\/www.pinterest.pt\/mibconsulting\/"]},{"@type":"Person","@id":"https:\/\/messageinabottle.pt\/#\/schema\/person\/fcc9c49ae8588ac0e400d132a5191cde","name":"MIB"}]}},"_links":{"self":[{"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/posts\/20512"}],"collection":[{"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/comments?post=20512"}],"version-history":[{"count":13,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/posts\/20512\/revisions"}],"predecessor-version":[{"id":20536,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/posts\/20512\/revisions\/20536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/media\/20537"}],"wp:attachment":[{"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/media?parent=20512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/categories?post=20512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messageinabottle.pt\/en\/wp-json\/wp\/v2\/tags?post=20512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}