{"id":20600,"date":"2023-09-06T10:27:56","date_gmt":"2023-09-06T09:27:56","guid":{"rendered":"https:\/\/messageinabottle.pt\/?p=20600"},"modified":"2023-09-06T10:40:59","modified_gmt":"2023-09-06T09:40:59","slug":"message-in-a-bottle-vence-nos-premios-marketing-meios-publicidade-2022","status":"publish","type":"post","link":"https:\/\/messageinabottle.pt\/en\/blog\/message-in-a-bottle-vence-nos-premios-marketing-meios-publicidade-2022\/","title":{"rendered":"Message in a Bottle wins at the Marketing Media & Advertising Awards 2022"},"content":{"rendered":"

Message in a Bottle added another award to its range of honours in March 2023. This time, it received an award in the Activity Sectors category of the Marketing Media & Advertising Awards 2022, with the campaign “Don’t let your dream turn into a nightmare”, developed for APAVT – the Portuguese Association of Travel and Tourism Agencies.<\/p>\n

The aim of the campaign was to encourage the Portuguese to travel again, making consumers aware of the benefits of planning their holidays with an APAVT member travel agency. At a time when the Portuguese were more price-sensitive, the campaign played on the desire for low-cost holidays, but also on the risk associated with planning a trip without recourse to professionals.<\/p>\n

The basis of the campaign was the “Dream Holidays” website – a landing page that presented various paradisiacal holiday destinations. By clicking on one of the options, the user was taken to a new page where the dream image turned into a nightmare. This contrast between realities illustrated the risk of consumers’ expectations being disappointed and reminded them of the security associated with the specialised professionals of a travel agency. At the same time, a strong Google Ads strategy was carried out, targeting users who searched for expressions such as “cheap holidays” and “low-cost travel”.<\/p>\n

The campaign also extended to social networks, with the production of a kit of materials – including posts, reels and covers – always based on a logic of contrast between dream and nightmare. On a digital level, the campaign reached more than 3 million people. Finally, the agency produced a radio spot that was broadcast for a month on “R\u00e1dio Comercial” – a station aligned with the mood of the campaign and the target audience. In addition to the campaign concept, Message in a Bottle was responsible for all the visual and radio materials, as well as the planning and execution on various platforms. The Marketing Media & Advertising Awards recognised Message in a Bottle’s design and creative work with a Bronze award in the Activity Sectors category, sub-category Travel and Tourism.<\/p>\n

\"\"<\/span><\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Message in a Bottle added another award to its range of honours in March 2023. This time, it received an award in the Activity Sectors category of the Marketing Media & Advertising Awards 2022, with the campaign “Don’t let your dream turn into a nightmare”, developed for APAVT – the Portuguese Association of Travel and […]<\/p>\n","protected":false},"author":10,"featured_media":20601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"acf":[],"yoast_head":"\nMessage in a Bottle wins at the Marketing Media & Advertising Awards 2022 - Message In a Bottle<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/messageinabottle.pt\/blog\/message-in-a-bottle-vence-nos-premios-marketing-meios-publicidade-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Message in a Bottle wins at the Marketing Media & Advertising Awards 2022 - Message In a Bottle\" \/>\n<meta property=\"og:description\" content=\"Message in a Bottle added another award to its range of honours in March 2023. 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