{"id":20809,"date":"2025-04-16T14:58:36","date_gmt":"2025-04-16T13:58:36","guid":{"rendered":"https:\/\/messageinabottle.pt\/?p=20809"},"modified":"2026-02-04T16:54:48","modified_gmt":"2026-02-04T16:54:48","slug":"menos-producao-mais-conexao-o-que-o-algoritmo-exige-realmente-de-nos","status":"publish","type":"post","link":"https:\/\/messageinabottle.pt\/en\/blog\/menos-producao-mais-conexao-o-que-o-algoritmo-exige-realmente-de-nos\/","title":{"rendered":"Less Polish, More Connection: What the Algorithm Really Wants From Us"},"content":{"rendered":"<p><\/p>\n<p class=\"\" data-start=\"113\" data-end=\"190\">Why Do Spontaneous Videos Get More Reach Than the Ones We Carefully Plan?<\/p>\n<p class=\"\" data-start=\"192\" data-end=\"419\">It\u2019s not easy to admit, but here it is: sometimes, videos that clients shoot in a rush, filmed vertically, with poor lighting, end up performing better than the content we produce with time, care, intention, and storytelling.<\/p>\n<p class=\"\" data-start=\"421\" data-end=\"537\">For a while, this felt unfair. How could something created without planning outperform our crafted, thoughtful work?<\/p>\n<p class=\"\" data-start=\"539\" data-end=\"858\">But the truth is: this phenomenon is real. And it\u2019s becoming increasingly common.<br data-start=\"620\" data-end=\"623\" \/>Why? Because the algorithm has changed. And with it, people\u2019s habits have changed too.<br data-start=\"709\" data-end=\"712\" \/>Today, what grabs attention isn\u2019t polished content: it\u2019s content that feels real. Genuine. Made in the moment. Flawed, even. But full of emotion.<\/p>\n<p class=\"\" data-start=\"860\" data-end=\"1053\">That said, this doesn\u2019t mean our work as content professionals has lost its value. Quite the opposite.<br data-start=\"962\" data-end=\"965\" \/>It\u2019s <em data-start=\"970\" data-end=\"977\">never<\/em> been more important to know what to say, how to say it, and when to say it.<\/p>\n<p class=\"\" data-start=\"1055\" data-end=\"1315\">We\u2019re just at a point where content needs to feel more organic, more simple, and more human.<br data-start=\"1147\" data-end=\"1150\" \/>And that\u2019s where the challenge lies: when a video is \u201corganic,\u201d it can sometimes look \u201cunprofessional.\u201d And that might lead some to question the quality of our work.<\/p>\n<p class=\"\" data-start=\"1317\" data-end=\"1459\">But what we need to explain (and remind ourselves) is that making a video <em data-start=\"1391\" data-end=\"1397\">look<\/em> simple is a strategic choice, not a lack of professionalism.<\/p>\n<p class=\"\" data-start=\"1461\" data-end=\"1600\">Quality isn\u2019t about how \u201cpretty\u201d a video looks. It\u2019s about understanding what actually works. What creates connection. What drives results.<\/p>\n<p class=\"\" data-start=\"1602\" data-end=\"1873\">Our role remains essential for helping brands grow on social media \u2014 but today, perhaps more than ever, quality lies in our ability to simplify, humanise, bring lightness to communication, and deliver content at the right moment \u2014 even if it\u2019s backed by a solid strategy.<\/p>\n<p class=\"\" data-start=\"1875\" data-end=\"2187\">Because at the end of the day, the algorithm doesn\u2019t care if the video is well shot.<br data-start=\"1959\" data-end=\"1962\" \/>It only cares whether someone stopped scrolling to watch it.<br data-start=\"2022\" data-end=\"2025\" \/>And that someone, most of the time, is looking for emotion, truth, and a sense of closeness.<br data-start=\"2117\" data-end=\"2120\" \/>All things that a \u201cperfect\u201d video doesn\u2019t always manage to deliver.<\/p>\n<p class=\"\" data-start=\"2189\" data-end=\"2225\">Our door is always open. <a href=\"https:\/\/messageinabottle.pt\/contacts\/\">Let\u2019s talk.<\/a><\/p>\n<p data-start=\"2189\" data-end=\"2225\"><img decoding=\"async\" class=\"alignnone wp-image-20897\" src=\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2025\/04\/Mariana-pb-783x783.png\" alt=\"\" width=\"122\" height=\"122\" srcset=\"https:\/\/messageinabottle.pt\/wp-content\/uploads\/2025\/04\/Mariana-pb-783x783.png 783w, https:\/\/messageinabottle.pt\/wp-content\/uploads\/2025\/04\/Mariana-pb-768x768.png 768w, https:\/\/messageinabottle.pt\/wp-content\/uploads\/2025\/04\/Mariana-pb-520x520.png 520w, https:\/\/messageinabottle.pt\/wp-content\/uploads\/2025\/04\/Mariana-pb-800x800.png 800w, https:\/\/messageinabottle.pt\/wp-content\/uploads\/2025\/04\/Mariana-pb.png 945w\" sizes=\"(max-width: 122px) 100vw, 122px\" \/><\/p>\n<p data-start=\"2189\" data-end=\"2225\"><em>&#8211; Mariana Duarte, Head of Digital\u00a0<\/em><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Why Do Spontaneous Videos Get More Reach Than the Ones We Carefully Plan? It\u2019s not easy to admit, but here it is: sometimes, videos that clients shoot in a rush, filmed vertically, with poor lighting, end up performing better than the content we produce with time, care, intention, and storytelling. For a while, this felt [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":20810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Less Polish, More Connection: What the Algorithm Really Wants From Us - Message In a Bottle<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/messageinabottle.pt\/blog\/menos-producao-mais-conexao-o-que-o-algoritmo-exige-realmente-de-nos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Less Polish, More Connection: What the Algorithm Really Wants From Us - Message In a Bottle\" \/>\n<meta property=\"og:description\" content=\"Why Do Spontaneous Videos Get More Reach Than the Ones We Carefully Plan? It\u2019s not easy to admit, but here it is: sometimes, videos that clients shoot in a rush, filmed vertically, with poor lighting, end up performing better than the content we produce with time, care, intention, and storytelling. 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