Do you want to be closer to your customers, suppliers or employees? Today we tell you about a link strategy between your company and its audiences, the newsletter.
A newsletter is a type of message sent electronically to registered users.
When produced on a regular basis and relevant to its subscribers, it becomes one of the most powerful communication tools, especially in the digital age we live in.
To receive it, subscribers only have to fill out a form with their e-mail, authorizing this type of material to be sent to them.
What are the objectives?
This communication tool has the following objectives:
- address relevant content, while not straying from your area;
- keep regular contact with the client, reminding him that the company is active;
- increase the potential for your customers to become brand loyal by creating visit habits;
- strengthen its business strategy;
- informing subscribers about relevant news/information about the company, as well as about its area of activity.
What are the advantages?
Investing in this strategy will bring several advantages to your brand:
- increased exposure of your company as well as your products/services;
- increased credibility, through the degree of trust that is placed in the company;
- increased traffic on social networks/websites by including a “share button” directing directly to them;
- contributes positively to the relationship with its current and future customers;
- increased relationship, and consequent proximity, with the customer.
At Message in a Bottle, our passion is to work brands! We are responsible for the newsletter of the largest Portuguese group of Travel Agencies, Go4Travel, in this case, directed to its shareholders, with all the news from the tourism sector, the group and its partners, the newsletters of the Cascais Miragem Hotel and also the monthly newsletter of African Century Real Estate.
If you need us to trigger a rescue mission, just send us a “Message in a Bottle” and we will help you communicate your brand to your audiences, creating lasting and mutually beneficial relationships of trust.
