Action: We worked with ACISO – Business Association Ourém-Fátima to promote Fatima as a destination for religious tourism. We have conducted the Facebook page management, publicizing, organizing and holding the press office of the International Religious Tourism Workshops – one of the largest events on a global scale in the sector- which has included, for two editions, the Catholic segment and the Jewish segment.
Results: The references in the national, regional and international press during the six months that surround the organization of the International Religious Tourism Workshops total about 280 news in print and digital media.