Message in a Bottle

Action: AFURI operates at an international level, being present in three continents. With the objective of launching the first European store of the brand in Lisbon, we found a balance between the company’s identity and its local culture.

We have prepared all the visual identity of the AFURI brand in Portugal, from the launch of the website, to the preparation of various menus, illustrations and store stationary, as well as the design of publications for social networks such as Instagram and Facebook.

Results: We chose a modern typography and rethought Mount Afuri, the menus and some communications. With a visual identity that respects existing standards in Japan and the United States, we have created a strong, integrated, but above all local identity.