Message in a Bottle

Action: In order to publicize the relaunch of the Route between Madrid and the city of Porto, Iberia gave us the challenge of holding a meeting with the national press in the city Invicta. The meeting took place at the NH Batalha Hotel and was attended by outlets that accompany the tourism sector as well as general media among press, radio, online and TV – prime time information.

Results: This publicity campaign by the airline generated an impact of several hundred euros in AVE (Advertising Value Equivalency).