Message in a Bottle

Projects

BTL

Media Relations
BTL

Action: Since 2014, the communication of the Lisbon International Tourism Exhibition is an annual challenge for Message in a Bottle. The growing importance and growth of the tourism sector in our country means that the largest tourism fair in the country feels the need to go further by encouraging partners, brands and institutions to push themselves in order to present to professionals and the public an innovative and constantly developing sector.

Throughout these five years, Message in a Bottle brought BTL closer to different audiences with a special focus on national and international media, generating with each edition more content and media exposure.

Results: The AVE (Advertising Value Equivalency) achieved is impressive and the number of articles generated shows that the overall results far exceed the objectives outlined in each edition.

Media Relations