Message in a Bottle

Action: As the launch of the new Lisbon-São Paulo route approaches, LATAM Airlines has entrusted us with the architecture of an impactful and effective dissemination strategy.

Integrated into the airlines’ expansion plan, the announcement in Portugal began with a presentation to the press, followed by publications of several interviews with the Commercial Director for Southern Europe, culminating in an event that had as a motto the connection of Portugal to more than 120 destinations in Latin America.

For this event we invited tour operators, travel agency groups, agencies, diplomatic representations and all the institutions of the tourism sector in Portugal.

Results: The implemented actions generated intense visibility to the airline and the results in terms of reputation and recognition were definitely achieved.