5 Trends nas RP in 2023
The world of communication is in constant motion, and it is critical that communication professionals stay on top of trends so that they can lead brands to success. What once made sense in PR may no longer make sense today. Consumers and clients are different are different and so are their expectations of brands.
1. The ethical and responsible positioning of the brand
Socially conscious ethics is not just a trend of now, but it is undoubtedly a trend that will mark 2023. With the events that 2022 brought, such as the war in Ukraine or the protests for women’s rights in Iran, it is increasingly recurring for companies and brands to state their positioning. Consumers expect brands to have a stance on certain issues, such as environmental and social issues. It’s not just donations or posts on social networks that consumers want to see. to see. It is important that companies and brands show that they have social values and act accordingly. according to them.
In 2023, communication professionals must make sure that all of a brand’s communication of a brand, the actions, the events, must be consistent with the values that the brand brand defends.
2. Personalized message
Communications professionals must be in tune with journalists and influencers to get the message across in the best way. Creating messages in line with the interests of a certain influencer or journalist helps build trust and credibility, deepening relationships with the media and professionals.
3. Diversity and Inclusion
Nowadays, public relations campaigns have a global reach, and therefore it is diversity and inclusion need to be applied in practice and in theory. Working with people from different ethnic, cultural and socio-economic backgrounds will change the way way public relations is approached.
The number of influencers is growing and so are the categories into which we can divide them. In 2023, micro-influencers will be a key part of PR campaigns for brands to reach smaller and more specialized segments. The focus on working with influencers will continue to be essential in 2023.
5. Events
Face-to-face is definitely back! The wait has been long, but the world is back to normality and the will to be together is great, after two years of pandemic.
What does what does this mean?
Face-to-face events are definitely back, and hopefully will be here to stay. There is nothing like an event, well structured and appealing, to make a brand or a company known. brand or a company. Events like pop-ups, conferences, parties, netwoking events and hybrid hybrid formats are some of the possibilities for exploring the world of events.
It’s important that communication professionals keep up with the trends, year year after year, so that the messages of brands and companies can be communicated communicated strategically and efficiently.
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