The digital marketing and social media component is constantly updating, particularly Instagram, as it seeks to provide its users with a more personalized experience, so that they create more content and are more and more interactive.
Instagram’s new stickers promise a lot of excitement
The latest update that is already in force are the “Add Yours” stickers, which are incorporated into stories and allow the publication to become a worldwide “chain”. Allowing several users to view the topic of the sticker and the various responses to it. This type of content promotes global interaction, has an extremely wide reach and has the ability to bring people together.
The stickers appear in the most varied forms of content, from comical, tips or even the simple sharing of the “look of the day”. To join this trend you just need to access the camera of your stories, take a picture, click on the option “Now You” and write the caption. If you want to use a sticker that has already been shared and seen in your stories you just have to click on “reply”.
Fonte: Instagram
If the Instagram account is private, there is no need to worry, since all content will remain exclusive to the followers of the profile in question.
Unleash your creativity with this new feature!
Are app overuse alerts here to stay?
Instagram is currently testing a new feature, which aims to help users spend less time active on the app. “Take a Break”, appears as a feature that is activated by the user himself in the application, in order to receive an alert, about how long he has been using Instagram.
Fonte: Instagram
“Take a Break” is intended to respond to several harsh criticisms about the negative impact generated by Instagram on the mental health of young people. This feature, still in the testing phase, aims to remind users to rest and do something they enjoy.
Updates that make the work of content creators easier
One of the most anticipated updates was the adaptation of Instagram for computer, this being an important tool for content creators. Since they could only post from the computer through paid tools or Facebook’s Creation Studio.
Today Instagram allows you to directly share your post from your computer, and you can also edit the post/image. All you need to do is click the “+” icon, choose the photo, set up the post and publish. However, this feature still has some limitations, as you cannot create stories or reels.
Fonte: Instagram
With the constant updates that social networks suffer, it is extremely important to follow their evolutions to structure the brand positioning in an assertive way. Therefore, the Message in a Bottle team is constantly monitoring the changes that happen in the digital environment, providing its clients and partners with the best digital communication strategy, always taking into account their audiences and brand positioning.
