Since reels arrived many users have grown their number of followers exponentially and have seen their work overvalued by this new Instagram tool.
What are reels?
They are nothing more than short, vertical videos that are 15 or 30 seconds long. It’s a perfect format for this social network where more and more people prefer short and easily assimilated videos (tips, locations, recipes…).
How to make good reels?
There is no magic formula to make them go viral, but we will leave you with some tips to make your videos look very good.
Shoot: When shooting footage remember to do different takes from different angles. This will help capture the viewer’s attention, because being only one shot (can become monotonous). For example:
Editing: Editing is very important for the success of our video. It is estimated that each clip should be at least 1.2 seconds and at most 2. Here we can also increase or decrease the speed, add music and even effects, everything depends on our final idea.
Best apps for editing videos:
- If we need to subtitle the video, we can export different typefaces depending on our idea and also play with fonts whether handwritten, retro or vintage. The best site for this is dafont.com
- We can also add “extra” sounds to the video like doors opening, sound of rain or even birds singing. All this can be imported from epidemicsound.com
Colorize: After we export the video it is also important to color it to give it more personality. There are many predefined filters in these apps, but you can also save them.
Music: Remember that before you publish you should always put on music that suits the video you are making.
It will also be a good tool to make your video successful.
Hashtags: In these videos unlike posts it is not very usual to use them, and when you do the recommended is 6 so that you get more engagement.
When the reels are ready, before you publish it select a cover (can be a photo) this image that will appear in your feed.
Note: There is also the option to share in your stories through the icon (paper airplane) will increase the chances of visibility of your video.
By André Chaiça
