The watchword in 2022 is reopening. Resumption. The return to the much desired ‘normality’. Now that the world seems to have awakened after a long dormancy, it’s time to think about how you can boost your business.
Pandemic has accelerated the digital transformation and the role of communication agencies has become more fundamental than ever.
The ways of communicating and the strategies used have also changed dramatically these past few months. The concept of geography has become obsolete with the increasingly present dynamics of telecommuting, data collected and the ways it is used are now a factor that can undermine consumer confidence, and values such as personalization, innovation, authenticity and inclusion are often sought after across all industries.
Our Press Advisory and Digital Marketing services create and develop the best communication strategy for your brand. How? We explain.
WE INCREASE THE VISIBILITY AND REPUTATION OF YOUR BRAND
Our services are more than just a promotional tool. More than just telling people how good your company is, our teams work to make others say it for you.
We create a positive image of your brand to increase credibility and establish relationships of trust between your business and the media.
The close relationship between the Press Office and the journalists also allows a greater availability for the publication of your news and offers in the media.
Building and consolidating the reputation of your business will be a lengthy process. In a world dominated by fake news, consumers need more time to evaluate the content and image of a particular brand or product. Count on us to develop a long-term strategy tailored to your needs.
WE MAKE SURE WE HAVE THE RIGHT CONTENT FOR YOUR TARGET AUDIENCES
Empathy is also one of the keywords in 2022. After a period marked by messages that reinforced a sense of social detachment, consumers now crave a sense of community, the possibility to interact with brands, and an emotional and authentic connection to content. However, not everything is so linear. Did you know that the average attention span of a Gen-Z consumer is about 8 seconds?
Our Digital Marketing team creates captivating and visually appealing content, always adapted to each generation, such as Reels for Instagram.
In a time of information overload, it’s important to outline a plan that makes your brand stand out. What messages are relevant, what are the concerns and what are the causes and ideals of your target audiences. A cohesive and informed planning allows you to get better results and create more interaction with your content.
WE HELP YOU BUILD A RELATIONSHIP OF TRUST WITH YOUR CUSTOMERS AND STAKEHOLDERS
Trust is increasingly a decisive factor for consumers and stakeholders when choosing a brand or product, particularly for the younger demographic (18-34).
Today, customers and stakeholders are more concerned about the actions taken by companies beyond their business: is the brand representative of the multiculturalism present in society? Does it have sustainable values? Does it encourage and boost the local market? How does it deal with social inequalities?
At Message in a Bottle, we create a planning that strengthens your image in the various channels, such as the media and social networks, and ensure that your message and values are well present in each communication action. We work so that your investment always has a positive return.
