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The Basics of Digital Marketing (4/4): How to Evaluate a Strategy

Analyzing and evaluating a digital marketing strategy is crucial to ensuring that we are on the right track and achieving the desired results. After understanding in previous posts what digital marketing is and how a strategy can be planned and implemented, we will now discuss the importance of carrying out frequent evaluations, making adjustments as […]
The Basics of Digital Marketing (3/4): How to Implement a Strategy

In the previous post, we talked about the main steps for planning an effective digital marketing strategy. But a good plan doesn’t exist without its execution. Implementing a digital marketing strategy is the next key step after planning. In this part, we’ll look at how to identify that it’s time to implement the strategy we’ve […]
The Basics of Digital Marketing (2/4): How to Plan a Strategy

In the previous post, we mapped out the main basic concepts of digital marketing. Now we move on to the planning phase. Planning a digital marketing strategy is essential for the success of any business. In this instalment, we’ll explore why planning is important, what tools are needed for planning and what the step-by-step process […]
6 Global Tourism Trends for 2024

We say goodbye to 2023 and celebrate a memorable year for tourism in Portugal and around the world. It was the year that marked the stabilisation of the tourism ecosystem. This progress is reflected in the figures for the tourist accommodation sector, which saw a significant increase, with 2.9 million guests in October 2023 alone, […]

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Message in a Bottle wins at the Marketing Media & Advertising Awards 2022

Message in a Bottle added another award to its range of honours in March 2023. This time, it received an award in the Activity Sectors category of the Marketing Media & Advertising Awards 2022, with the campaign “Don’t let your dream turn into a nightmare”, developed for APAVT – the Portuguese Association of Travel and […]
Social Responsibility: A Valuable Commitment for a Communication Strategy

73% of the brands could disappear without people caring. This is the latest finding from Havas’ annual “Meaningful Brands” study. Does this sound like a negative scenario? Not to us. We see it as an opportunity, and let’s explain why. Today, effective communication for a brand or a company goes beyond having a good product […]
AI Usage Policy

As we increasingly integrate Artificial Intelligence (AI) technology into our daily operations Message in a Bottle, it is essential to establish a clear policy to ensure responsible, ethical, and efficient use of these tools. This policy outlines the guidelines and best practices for using AI within our organisation. AI tools are intended to augment our […]
5 Trends in PR in 2023

5 Trends nas RP in 2023 The world of communication is in constant motion, and it is critical that communication professionals stay on top of trends so that they can lead brands to success. What once made sense in PR may no longer make sense today. Consumers and clients are different are different and so […]
MESSAGE IN A BOTTLE WINS AT THE PRÉMIOS LUSÓFONOS DA CRIATIVIDADE

The agency brought home the silver award in the “Public Relations – Media Relations” category for the strategy developed to promote the inauguration of the Mama Shelter Lisboa hotel. The Lusophone Creativity Awards is an international festival that recognises the most creative communication works from Portuguese-speaking countries. In addition to Portugal, projects from markets as […]
Yes, there is still an appetite for travel…

Yes, there is still an appetite for travel… but what does that mean for the travel industry? The good news for travel professionals is that almost half of the world’s population with the means to travel have decided that embarking on a trip is the most effective way to shake off the cobwebs of lockdown. […]

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