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Digital Marketing Trends and Predictions for 2025

Digital marketing is constantly evolving, driven by technological advancements and changes in consumer behavior. To help brands prepare for the future, Google gathered leaders from Europe, the Middle East, and Africa to identify the key trends and predictions that will shape the market in 2025. Below are the main insights from this Google analysis. 1. […]
Can Artificial Intelligence replace us?

The discussion about the role of artificial intelligence (AI) has aroused increasing interest on the part of those who use it and/or those who study it. While some see AI as a powerful ally, capable of expanding and complementing human capabilities, others fear that it could eventually completely replace humans in several areas. In this […]

assessoria copywriting Criatividade Inteligência Artificial marketing
Strategic partnerships in tourism: the power of collaboration between brands

In the dynamic tourism landscape, where competitiveness and the demand for unique experiences are constant, strategic partnerships are emerging as a powerful tool to boost the success of brands and provide memorable and enriching experiences. As PR professionals dedicated to the tourism sector, we understand the importance of thinking about and establishing strategic collaborations between […]

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The Basics of Digital Marketing (4/4): How to Evaluate a Strategy

Analyzing and evaluating a digital marketing strategy is crucial to ensuring that we are on the right track and achieving the desired results. After understanding in previous posts what digital marketing is and how a strategy can be planned and implemented, we will now discuss the importance of carrying out frequent evaluations, making adjustments as […]
The Basics of Digital Marketing (3/4): How to Implement a Strategy

In the previous post, we talked about the main steps for planning an effective digital marketing strategy. But a good plan doesn’t exist without its execution. Implementing a digital marketing strategy is the next key step after planning. In this part, we’ll look at how to identify that it’s time to implement the strategy we’ve […]
The Basics of Digital Marketing (2/4): How to Plan a Strategy

In the previous post, we mapped out the main basic concepts of digital marketing. Now we move on to the planning phase. Planning a digital marketing strategy is essential for the success of any business. In this instalment, we’ll explore why planning is important, what tools are needed for planning and what the step-by-step process […]
6 Global Tourism Trends for 2024

We say goodbye to 2023 and celebrate a memorable year for tourism in Portugal and around the world. It was the year that marked the stabilisation of the tourism ecosystem. This progress is reflected in the figures for the tourist accommodation sector, which saw a significant increase, with 2.9 million guests in October 2023 alone, […]

assessoria de imprensa marketing digital redes sociais tendências turismo
Message in a Bottle wins at the Marketing Media & Advertising Awards 2022

Message in a Bottle added another award to its range of honours in March 2023. This time, it received an award in the Activity Sectors category of the Marketing Media & Advertising Awards 2022, with the campaign “Don’t let your dream turn into a nightmare”, developed for APAVT – the Portuguese Association of Travel and […]
Social Responsibility: A Valuable Commitment for a Communication Strategy

73% of the brands could disappear without people caring. This is the latest finding from Havas’ annual “Meaningful Brands” study. Does this sound like a negative scenario? Not to us. We see it as an opportunity, and let’s explain why. Today, effective communication for a brand or a company goes beyond having a good product […]
AI Usage Policy

As we increasingly integrate Artificial Intelligence (AI) technology into our daily operations Message in a Bottle, it is essential to establish a clear policy to ensure responsible, ethical, and efficient use of these tools. This policy outlines the guidelines and best practices for using AI within our organisation. AI tools are intended to augment our […]