Video
Video is clearly one of the big trends, and it looks like it’s here to stay! Especially short videos. By the year 2020 this media will become the second most interacted with type of content on social networks. A Cisco study indicates that by 2022 approximately 80% of the content we will see on social networks will be in this format, and the big shift from photo to video will happen during 2021.
It’s time to use and abuse instagram reels and for brands to be more present on Tiktok.
E-commerce on Social Networks
With the pandemic, e-commerce has exploded and online shopping has become one of the biggest methods of consumption. Instagram and Facebook have already integrated the possibility of having stores on their platforms. The big challenge for brands is to convert followers into consumers and that the typical “scroll down” becomes, also, a shopping experience.
These networks will continue to develop tools to encourage the consumer to buy quickly and securely.
Humanization and Social Awareness
In 2021 transparency, authenticity and vulnerability should be watchwords in digital marketing strategies. People relate to people, and brands are made of people, so the personification of the brand or business must shine through in communication.
The social media audience is super-aware of social issues, especially the younger layers like Generation Z. Themes such as mental health, equality, education, and sustainability are being openly discussed in the different channels. Thus, consumers look for brands that are aligned with these themes and consciously discard those that are not.
Live Events
With the pandemic, virtual events have become a major focus in 2020. Many of the marketers that previously bet on events and actions have transferred them to lives on social networks, allowing to achieve the objectives in a completely different way. Sooner or later we will return to face-to-face events, but online events are very economical and can reach a large number of people, which makes them appealing to certain businesses.
Linkedin has made a big bet on meeting this need by creating the live-stream feature. It is expected that by the year 2021 many companies will incorporate live actions into their accounts.
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