Action: The Luna Hotels & Resorts Group will inaugurate its first 5-star unit. As our client, it challenged us not only to create this new identity, but also to structure this new brand within its existing portfolio.
Result: To create a new brand, with a different audience and positioning from the other hotels in the group, it was necessary to suggest a brand architecture to the client: the hybrid one. With the strategy built, Solar do Requeijo was born with distinctive values, colors that reflect the luxury destination and a symbol that seeks to converse with the architecture of this centuries-old building.
