Message in a Bottle and Mama Shelter Lisbon jointly won the ‘Activity Sectors – Travel, Tourism and Leisure’ category award for the communication strategy developed for the launch of the first Mama Shelter unit in Portugal and the Iberian Peninsula.Anchored in the sui generis personality of the brand, the strategy involved communication with the press, collaborations with digital influencers, social media management, sending newsletters and promoting events.The results speak for themselves: in eight months, 258 news items were published, with over 10 million reads and views, and 28,400 followers were reached organically on Instagram.
“Mama Shelter has arrived in Portugal to make waves. Side by side with Message in a Bottle, a communication strategy was developed that helped the unit become one of the trendiest spaces in the capital in just a few months. It was a perfect marriage, and the communication translated to the Portuguese audiences the brand’s bold spirit and all that it would come to add to the life of the city.”
– Ruben Obadia, CEO of Message in a Bottle
237 works competed in the Meios & Publicidade Comunicação 2022 Awards, 61 of which were awarded by a jury composed of leading communication professionals in Portugal.
