Message in a Bottle

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  Prompt Payment Commitment Renewed for 2026

  Message in a Bottle continues to honour the Prompt Payment Commitment in 2026, reaffirming our dedication to responsible, ethical, and sustainable management. We believe a brand’s reputation is built gradually through the ideas we communicate, the relationships we nurture, and, above all, the way we run our business. What the Prompt Payment Commitment Means to […]
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  Can Artificial Intelligence replace us?

  The discussion about the role of artificial intelligence (AI) has aroused increasing interest on the part of those who use it and/or those who study it. While some see AI as a powerful ally, capable of expanding and complementing human capabilities, others fear that it could eventually completely replace humans in several areas. In this […]

  assessoria copywriting Criatividade Inteligência Artificial marketing
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  How a communications agency works

  In an increasingly interconnected world, communication is an essential part of any business. And that’s where a communications agency comes in. As specialised companies, their aim is to help other companies get their message across clearly, effectively and strategically. But how exactly does a communications agency work? In this article, we’ll explore how agencies work, […]
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  The Basics of Digital Marketing (4/4): How to Evaluate a Strategy

  Analyzing and evaluating a digital marketing strategy is crucial to ensuring that we are on the right track and achieving the desired results. After understanding in previous posts what digital marketing is and how a strategy can be planned and implemented, we will now discuss the importance of carrying out frequent evaluations, making adjustments as […]
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  The Basics of Digital Marketing (3/4): How to Implement a Strategy

  In the previous post, we talked about the main steps for planning an effective digital marketing strategy. But a good plan doesn’t exist without its execution. Implementing a digital marketing strategy is the next key step after planning. In this part, we’ll look at how to identify that it’s time to implement the strategy we’ve […]
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  The Basics of Digital Marketing (2/4): How to Plan a Strategy

  In the previous post, we mapped out the main basic concepts of digital marketing. Now we move on to the planning phase. Planning a digital marketing strategy is essential for the success of any business. In this instalment, we’ll explore why planning is important, what tools are needed for planning and what the step-by-step process […]
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  Essentials of Digital Marketing (1/4): What is Digital Marketing?

  Digital marketing has become an essential part of any business strategy these days. With the growing reliance on the internet and social media, it’s crucial that companies understand how to plan, implement and evaluate an effective digital marketing strategy. In this set of four posts, we’ll explore the essential steps to mastering digital marketing and […]

  marketing digital SEO
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  6 Global Tourism Trends for 2024

  We say goodbye to 2023 and celebrate a memorable year for tourism in Portugal and around the world. It was the year that marked the stabilisation of the tourism ecosystem. This progress is reflected in the figures for the tourist accommodation sector, which saw a significant increase, with 2.9 million guests in October 2023 alone, […]

  assessoria de imprensa marketing digital redes sociais tendências turismo
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  Message in a Bottle communicates again Bolsa de Turismo de Lisboa – Lisboa Travel Market

  Lisbon, 13 November 2023 – Message in a Bottle, the communications agency specialising in tourism and lifestyle, has once again taken over the communications management of the country’s largest trade fair for the hospitality and tourism sector, the BTL – Lisboa Travel Market This event represents a unique opportunity to strengthen the agency’s presence in […]

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  MESSAGE IN A BOTTLE AND MAMA SHELTER LISBOA WIN AT THE MEIOS & PUBLICIDADE COMUNICAÇÃO 2022 AWARD

  Message in a Bottle and Mama Shelter Lisbon jointly won the ‘Activity Sectors – Travel, Tourism and Leisure’ category award for the communication strategy developed for the launch of the first Mama Shelter unit in Portugal and the Iberian Peninsula.Anchored in the sui generis personality of the brand, the strategy involved communication with the press, […]