Action: We were challenged to communicate the opening of an innovative tourist refuge in Alentejo. One of the few accommodations in Portugal that practice village tourism – a tourism set in the heart of a village in full connection with the locals and their traditions –, São Brás do Regedouro – Turismo na Aldeia is communicated in through Media Relations and Social Networks by Message in a Bottle.
Results: Communication led to closer relations between the tourism and lifestyle press and São Brás do Regedouro – Turismo na Aldeia, making it a reference in articles about tourism in Alentejo. Among a set of articles with remarkable qualitative value, we highlight the entry of São Brás do Regedouro – Turismo na Aldeia in the 2022 “Boa Cama Boa Mesa” guide.