Action: We defined and implemented a global strategy that included Press and Public Relations, Visual Identity Creation and Social Network Management for the launch and annual communication plan of Geographia restaurant, a restaurant that honors Portuguese history and culture based on the concept of food that speaks our language.
Results: We can consider Geographia as a case study among the agency’s clients, not only by the number of references in print, online, blogs, social networks of digital influencers and interactions of the social networks of the restaurant itself, but above all by the quality of these mentions in reference channels.